8 Ways Publishers Win With Native Ads | Polar

8 Ways Publishers will WIN at Native in 2015

A sample of what to expect from Polar Academy.


For the past few years publishers have been scrambling to construct sponsored content programs, quickly satisfying the needs of the marketers and brands which are clamouring to take advantage of digital publishing promising new format. However, there is a marked difference between satisfying needs and outright winning with native advertising. 

With Business Insider projecting an ad spend of $10.7-billion in 2015 in sponsored content, smart publishers will win native advertising in 2015 by adhering to these best practices for the format.