When ALM, the leading provider of news and business information to the legal and real estate industries, wanted to deliver native ads across their ALM Brand Perspectives program, they turned to Polar. Powered by MediaVoice, ALM’s native advertising platform is ideal for marketers seeking to increase brand awareness and visibility in the legal marketplace.
ALM has seen great success with their native ad campaigns for advertisers such as Lexis Nexis, Wolters Kluwer and Datacert across leading legal properties including Law.com, National Law Journal, The American Lawyer, Legal Technology News and Corporate Counsel, with early results showing click-through rates 10-times higher than industry average (1.0- vs 0.1-percent), and some CTR as high as 2.1-percent.
“ALM Brand Perspectives is an exciting new advertising vehicle for legal marketers who wish to demonstrate thought leadership and expertise by integrating their own content into appropriate ALM publication websites. The market response to this new offering has been positive from both marketers and readers alike.”
- Jeffrey Litvack, Chief Digital Office, ALM
ALM integrated Polar’s MediaVoice platform to be able to ad-serve native ad campaigns using OAS (Open Adstream) across multiple properties. With MediaVoice, the native ads adapt to the respective site’s look and feel based on a publisher-defined template and provides robust reporting capabilities to help provide greater insights to clients on campaign engagement.
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