2015 and beyond.

In 2014, we have seen B2B publishers rapidly adopt content marketing as it is proving a highly effective medium for B2B marketers to reach and engage with readers in more meaningful ways than display advertising. Have native evolved to the point where it is a key part of any B2B publisher's revenue strategy in 2015 and beyond? How will B2B publishers scale this growth? How will it fit into the general advertising ecosystem?

Insights Report.

ABM, the trade organization that focuses on the integrated B-to-B media model, and Polar, maker of the industry leader's MediaVoice native ad platform, have partnered to gather new insight into the B2B native ad landscape. Together with this survey, we'll combine our learnings along with aggregate data from MediaVoice, to share our Native Advertising B2B Insights Report later in the year.


Thank you for taking the time to complete this survey. All questions are optional.

As our way of saying thank you, you'll receive an exclusive first-look at the report.
Please complete this survey by July 8, 2015.

What type of publisher are you?
Do you currently have a native ads program?
If you do have a native ads program:
Use a percentage, either positive (if it performs better) or negative (if it performs worse).
Use a percentage, either positive (if it performs better) or negative (if it performs worse).
How do you sell native ads today?
How do you charge?
What is the top metric clients use to measure you on native ad performance?
What platforms do you run native ads?
Program and Content Creation
Does your native ads program have its own brand?
How transparent are you that the content is sponsored?
Who creates the sponsored content?
Do you use your own native ad units (ie. not a network) to push existing sponsored content from elsewhere on your site or partner publications?
Do you use paid amplification?
Paid amplification, or offsite paid distribution, is when you use a social, content, or search channel to post your sponsored content, which then points back to your site.
Additional information (if you'd like to receive the report before publishing)