Native advertising has evolved to the point where it is a key part of publishers’ revenue growth strategy in 2015 and beyond.
We recently conducted a focused survey amongst leaders at the world’s largest publishers regarding their native ads business, and gathered new insights from aggregate data on MediaVoice, our market-leading native advertising platform.
We present the freshest, most informative look yet at industry benchmarks which shed light on the established revenue growth opportunity native advertising presents. The benchmarks are divided into several categories which you can view below:
Who’s reading them, how are they reading them, what are they reading? We now have the data to break down native ad benchmarks by device, location, and vertical. Providing brands and marketers with nuanced analytics will be be a big theme amongst publishers in Q4 and beyond.
Establishing best practices was a contentious topic in the early days of native advertising. A few years of normalization and solid data has defined trends in what publishers feel constitutes a functional sponsored content program.
Labelling and placement is still a source for debate at several publications. The analytics garnered through our MediaVoice platform sheds light on how readers are react to changes in shading, fonts, and badges with native advertising.
One of the largest components of native advertising is the content itself. Content, its creation and how to shape it and tweak it for best performance is one of the most important sets of questions publishers ask themselves in the final steps of building a sponsored content program, or even running their first native advertising campaign.
Native advertising is a fundamental facet of news publishers’ revenue growth strategy in 2015. We are pleased to share our News-focused data, based on how News publishers perform against their peers and industry averages.