Native advertising is a fundamental facet of news publishers’ revenue growth strategy in 2015. We are pleased to share our News-focused data, based on how News publishers perform against their peers and industry averages.
Each placement of a native unit is viewed nearly 1-million times by readers, double that of the average native ad:
News publishers see a 0.18% average click-through-rate (CTR), with a CTR 6X of financial:
Referral traffic delivers a more engaged reader – spending 3x the amount of time reading a piece of sponsored content than that of a reader who clicked on the ad:
Some user experience and content creation tips to help you improve overall native ad improvement for news publishers: