The Biggest Mistakes Companies Make With Mobile Marketing
Aaron Shapiro, CEO of digital agency Huge, claims marketers are wasting ‘millions of dollars’ by failing to apply digital marketing best practices to mobile marketing initiatives. Here he outlines the top three mistakes he encounters in the mobile marketing industry, along with a few suggestions for improvement.
The Shift: As Tablets Surge, PCs Lose
When Intel, the largest chip maker in the business, pre-announced that it would fall short of its previously lowered estimates for the remainder of the 2012, it seemed the writing was on the wall for the future of PCs. New research recently published from JP Morgan reaffirms this shift to tablets.
Hands-On With The New iPhone 5
Earlier this week, Apple’s iPhone event had most of us at Polar on the edge of our seats, but is it worthy of all the hype? The TechCrunch team takes a closer look at the iPhone 5 and what to expect from Apple’s newest offering to the smartphone market.
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