See below for our roundup of the digital media links you may have missed this week:
Digital First Isn’t an Option for Media – It’s the Only Way Forward
As some members of the traditional publishing industry continue to struggle with the disruption caused by the internet, others argue that a ‘digital first’ approach could work to save the industry. The reality is much harsher – shifting focus to digital may be the only hope the industry has.
Report: The State of Mobile Advertising
A comprehensive presentation, compiled by BI Intelligence, delves into the smartphone and tablet industry, usage trends, as well as emerging mobile advertising strategies. A key topic discussed is the reasoning behind why mobile CPMS remain low and how the ad experience can be improved on mobile.
One-in-Ten ‘Dual-Screened’ the Presidential Debate
The majority of Americans (along with lots of Canadians!) watched coverage of the first presidential debate between Barack Obama and Mitt Romney earlier this week, including 56% of Americans who tuned in to watch the debate live. Unsurprisingly, the majority of real-time viewers watched the debate on television, with 11% of live watchers also being ‘dual screeners’; following coverage on a computer or mobile device at the same time.
Did you read an interesting article about the digital media industry this week? Tell us about it! Feel free to post the link directly in the comments section below or on Twitter.