This Week’s Top Digital Media Stories – Week of October 26th

Our roundup of the digital media resources you may have missed this week:

Holiday Buyers Are Taking it Mobile
A new study conducted by eMarketer dives into how mobile purchases will jump over the holiday season (Christmas is only two months away, after all!). The study concluded that the amount of online buyers who plan on purchasing at least one gift on a mobile device this year has almost doubled from last year’s holiday season.

Apple’s Mini Pitch: Just as Good as an iPad, Better Than Everything Else
In case you missed it: full coverage of Apple’s iPad Mini event from Tuesday afternoon, including details on the new Macbooks and iMac. Will you be waiting in line for an iPad Mini?

Freemium App Revenue Growth Leaves Premium in the Dust
According to data recently released from App Annie, freemium app revenue is now dominating premium for developers on both Android and iOS. The analytics firm claims that freemium apps generate 69 percent of iOS app revenue worldwide and 75 percent of Android app revenues globally.