This morning, TheStreet announced the launch of their sponsored content program, BrandView. Since 1996, TheStreet has been a daily news source for investors and readers in the financial industry. Through their network of business and personal finance brands, including TheStreet.com, TheDeal, Stockpickr, and MainStreet amongst many more, TheStreet has established itself as the leading independent digital financial media company providing business and financial news, investing ideas and analysis to personal and institutional investors worldwide.
With Polar, TheStreet has introduced a sponsored content solution now available to their advertising partners, powered by MediaVoice. BrandView offers several options for integrated native advertising campaigns to The Street’s long list of premium brands and advertisers looking to engage with an informed, affluent audience.
TheStreet enters a hot space in native advertising with their focus on business. B2B publications see the highest click-through-rate (CTR) for native advertising according to Polar’s internal benchmarks. A typical placement sees an average CTR of .66%. With the help of Polar’s managed services offering, TheStreet was able to develop and go live with their sponsored content program in under 30 days.
Read the full release below:
NEW YORK, Sept. 24, 2014 /PRNewswire/ -- Today, TheStreet, Inc. (NASDAQ:TST) announced the introduction of BrandView, a sponsored content solution for advertising partners that was developed with Polar's MediaVoice, a native advertising platform. BrandView will give brands the opportunity to reachTheStreet's audience by presenting their content on the homepage, article pages and index pages.
"TheStreet is excited to be partnering with Polar on native advertising as a way to bring advertisers closer to our audience by allowing them to not just sell a product, but offer expertise and insight," said Patrick Dignan, Vice President, Advertising Sales for TheStreet. "With our new BrandView section on the homepage, marketers have the opportunity to bring real value to the user experience by educating consumers."
TheStreet has an established set of tiered options for advertisers including Basic, Custom and Custom Video which include a range of content opportunities such as advertiser-created articles, stories created byTheStreet, use of TheStreet's HD studios to record and produce videos and even the ability to conduct and release original research in partnership with TheStreet.
"TheStreet represents every aspect of financial news, from the corporate to the personal. Seeing them leverage that breadth of both content expertise, and share of audience so quickly is a clear indicator of their commitment to building a market leading native advertising offering for their clients," added Sean Erjavec, Chief Revenue Officer for Polar.
For more information about TheStreet, please visit t.st.
TheStreet, Inc. is the leading independent digital financial media company providing business and financial news, investing ideas and analysis to personal and institutional investors worldwide. The Company's portfolio of business and personal finance brands includes: TheStreet, RealMoney, RealMoney Pro, Stockpickr, Action Alerts PLUS, Options Profits, MainStreet and RateWatch. To learn more, visit TheStreet.com. The Deal, the Company's institutional business, provides intraday coverage of mergers and acquisitions and all other changes in corporate control. To learn more, visit TheDeal.com
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