Join Polar: Demand Generation Manager (Toronto)

Polar is looking for a resourceful and organized Demand Generation Programs Manager to join our high-performance marketing team in Toronto! Reporting to our Senior Director of Marketing, the role will be focused on driving multi-channel nurture programs  working in collaboration with our small but nimble team. The right candidate for this role will be a self-starter, willing to roll-up their sleeves and get the job done. He/she will have the winning mix of digital marketing experience, proven ability to develop marketing communications for various channels to drive demand and funnel conversions, solid analytic skills to measure and report on the effectiveness of programs, obsessive attention to detail, desire to excel and over-achieve at every step of the way, and technical skills to quickly adopt new technologies and applications. Prior hands-on experience with marketing automation solutions, email marketing, nurture programs, web personalization, mobile and Google/social remarketing strongly desired. As a Demand Generation Programs Manager, the success candidate will:

  • Co-ordinate and execute multi-touch, integrated demand generation programs including email campaigns, webinars, online ads, sponsorships, direct marketing, content syndication, web forms, online events and more
  • Meet monthly MQL (marketing qualified lead) volume goals to keep our sales team busy
  • Implement testing on programs to improve conversion rates and optimize campaign performance
  • Provide actionable recommendations to maximize efficiency and MQL quality
  • Test, measure and optimize messaging, assets, programs and tactics on an on-going basis to meet and exceed goals
  • Own database management tasks designed to increase program and tactic effectiveness 
  • Create custom reports for Sales teams and update them on programs and initiatives
  • Participate in the brainstorming and implementation of new programs, tactics, and processes that will accelerate the achievement of Polar’s strategic and revenue goals

    The ideal candidate will have the following:

  • Possess a University degree or College diploma in business, marketing or related field
  • Have a minimum of 2 years experience in a professional marketing department using marketing automation tools (preferably HubSpot) and CRM (preferably Salesforce), in the ad tech field (asset if it’s B2B)
  • Good methodology of marketing, sales, and business processes
  • Demonstrate strong project management, leadership and time management 
  • Easily develop strong relationships and work with partners and vendors
  • Excellent oral and written communication skills
  • HTML/Wordpress experience, comfortable building multiple landing pages and call-to-action forms
  • Confidence in analyzing statistics, and shifting programs based on what the numbers tell you
  • Experience on Mac, Keynote and PowerPoint, Excel, Pages all valuable skills to have

    Why Polar? Polar is a leading platform solution for the world’s largest publishers. The MediaVoice platform is smartly designed to help publishers power, monetize, and scale their native advertising business across desktop, tablet, and smartphone. It’s installed  on 700+ top premium sites across the globe, having served over 8-billion impressions, half on mobile devices, well on it’s way to hit 20-billion by the end of 2015. Polar Academy is our consulting service delivered online and through workshops. Best practices and benchmarks from exclusive Polar data anchor the program. Founded in 2007, the company is privately held with teams in Toronto, New York City, and London, England.

    By joining our team, you’ll be part of an award-winning company that cares about its clients as much as it cares about your success. You’ll be working alongside smart, talented individuals who are part of the next-gen ad revolution. Life at Polar is good!

    To apply, please send your resume to:

    To view other opportunities at Polar, please visit the Careers section.