What The HECK Is Modern Advertising?
The answer is so simple you're going to kick yourself. It's exactly what successful digital publishers are doing everyday. Every tag, every mobile ad server, every piece of sponsored content: All the technology which goes into your ad operations.
All those disparate pieces converge into something relevant to today’s user, native to the experience, and mobile-ready. That's modern advertising. From now on playtime is over - at Modern Advertising we're examining exactly what is and is not working in digital, and aren't afraid to point out the real winners and losers.
Don't waste a minute - see exactly how Polar CEO Kunal Gupta defines Modern Advertising and let us know exactly what you're doing to stay relevant, native and mobile-ready.