Smartphone clicks handily beat all other devices in premium native ads

Mobile monetization remains top of mind for publishers looking to modernize their revenue and content programs. 

As seen in Polar's newest Premium Native Benchmarks & Insights, the data backs up their efforts. Smartphone and tablet clicks on native advertising is blowing that of the desktop out of the water, and these numbers dwarf those of users clicking on traditional display advertising. Read the full report to see why savvy publishers are betting big on premium, direct-sold native advertising to achieve their revenue goals in 2016.

Key Takeaways:

  • Smartphones and Tablets both outperform the average
  • Smartphone CTR is 137% higher than Desktop CTR
  • Tablet CTR is 6% higher than average of 0.31%
  • Desktop Premium Native CTR performance is almost half that of the average