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Publishers Give Polar Academy A+ For Helping Boost Their Native Ads Business

Publishers Give Polar Academy A+ For Helping Boost Their Native Ads Business

Polar Academy Native Ads Platform
Polar Academy Native Ads Platform

This one is for all our current and future MediaVoice customers! Today we're announcing Polar Academy, an exciting new training solution exclusively for our customers looking to educate themselves on all aspects of the sponsored content industry.

Polar Academy (polar.me/polar-academy) provides publishers with access to best practices materials they need to construct their sponsored content program, as well as sessions and resources for those publishers already well established in the native advertising landscape. Combining industry proven best practices and strategic consulting based on the nuances of publishers’ audiences, with custom benchmark data and program insights, Polar Academy is the only program of its kind offering publishers a complete picture of the sponsored content industry and their standing within it.

Below is just one example of the many sessions available to MediaVoice customers at PolarAcademy.me

Following Best Practices Can Make Or Break A Sponsored Content Program

Since launching MediaVoice, Polar has offered exclusive best practices workshops to customers, helping bolster their sponsored content programs. As their programs grow and scale, so does the need for a portal where publishers’ staff can re-engage and re-educate themselves on the newest trends in native advertising on their own timetables.

“When you search native advertising your results fill up with more questions than answers,” says Tony Vlismas, Head of Market Strategy, Polar. “Publishers were coming to us with very specific asks around the business of native advertising and best practices which only a company like Polar could answer. With Polar Academy, we can offer that knowledge and experience to our entire customer-base.”

Several Content Streams For Every Aspect Of A Native Advertising Operation Split into easily digestible video-sessions, sales collateral, resources, and exercises for evaluating a publisher’s sales strategy, Polar Academy focuses on often-overlooked aspects of native advertising, sales tools, pricing, and how a publisher completely utilizes all the tools which compromise their sponsored content program.

Salespeople looking to hit targets, managers forecasting revenue, designers perfecting promotional units - these are just some of the publishing roles which reap the benefits of Polar Academy.

“Today, it isn’t enough to simply offer native advertising to your clients and leave it at that. After Polar Academy, we were able to produce sales collateral telling the complete story around sponsored content at The Economist Group from start to finish,” said Christina Fanelli, The Economist Group.

Services like Polar Academy show Polar’s dedication to a publisher’s success in native ads; beyond the technical challenges of creating and serving sponsored content, publishers will always have questions on best practices, performance, and strategy as they continue to build new innovative products for their audiences.

"Polar Academy provides us with insight and best practices around the latest developments in native advertising. The Academy workshop brought together many different stakeholders from the foodnetwork.co.uk team, including commercial, operational and editorial, allowing us to optimize all elements of our native offering over a short period of time. Content marketing has always been central to Scripps Networks' UK business, and Polar Academy is helps us ensure we remain at the forefront of this key advertising channel,“ said Kate Bradshaw, VP Digital, EMEA, Scripps Networks.

Visit Polar Academy to see how industry knowledge can transform a publishers native advertising efforts into a robust and scalable sponsored content program.

Polar announces major platform upgrade for MediaVoice

Polar announces major platform upgrade for MediaVoice

NEW YORK, Jan. 29, 2015 - Today, Polar (http://polar.me) is announcing a major platform upgrade to MediaVoice, its native advertising platform used by the world’s largest publishers. The Washington Post, Forbes, Slate, Huffington Post, Conde Nast, News Corp, Hearst Magazines, Associated Press, Refinery29, Major League Baseball, The Daily Telegraph, The Economist and Bloomberg are some of the many publishers using MediaVoice to power native advertising for their direct-sold content programs.

Since the initial launch of MediaVoice in July 2013, the platform has helped publishers develop and strengthen their native advertising and sponsored content programs. Over the past six months, Polar has rolled out a major platform upgrade to MediaVoice, with a focus on enabling stronger automation, flexibility and reporting for publishers to increase the scale of their native programs.

Unparalleled integrations with existing publisher ad servers

“Our expansive ad server integration in MediaVoice allows publishers to leverage existing workflows versus having to use yet another ad server”, says Rahul Nirula, Vice President of Product, Polar. MediaVoice now supports DoubleClick, ADTECH, OAS, AppNexus, FreeWheel and Mocean.

Polar has strengthened its integration with DoubleClick, which now includes:

•One-click export of all native creatives from MediaVoice into DFP •The ability to automate 100% of the ingestion of new native creates into DFP •The ability to bundle a ‘collection’ of native creatives into one DFP ad call to minimize ad serving costs and page performance impacts •Support for DFP Premium, DFP Legacy and GPT tags

 “MediaVoice’s ability to work with our existing ad server removed many of the pains associated with transitioning to an ad-serve model for native promotion of sponsored content,” says Mia Birkhead, Director of Ad Operations, Slate.

Digital publishers are ready for native advertising growth with Polar's MediaVoice.
Digital publishers are ready for native advertising growth with Polar's MediaVoice.

Greater automation with existing publisher content management systems

When it comes to creating custom content for native programs, publishers will often opt to use their existing content tools (including their CMS). Polar has built and scaled the capability for publishers to automatically ingest sponsored content into MediaVoice from their CMS, through the use of RSS feeds. These capabilities, along with the integration into existing ad servers, provides a turnkey solution whereby the workflow from creating custom content to serving a native ad is fully automated.

"We had all the pieces that constitute a comprehensive sponsored content program: the editorial skills, the sales team, the ad operations and development resources," says Rosalyn Morris, Product Manager, The Globe and Mail. "With Polar, we were given the tools to fit those pieces together and provide our clients with an end-to-end native advertising solution."

The industry’s most comprehensive native ad reporting dashboard

Easy access to a wide range of reporting tools is another reason publishers choose MediaVoice. MediaVoice aggregates ad, web, content and social analytics for a publisher’s content program into a single dashboard, making it easy for internal teams to access the reporting they need. Additional reports have been added for Creative, Campaign and Placement comparisons.

A recent partnership with Moat gives customers of both platforms the ability to integrate the industry’s most trusted viewability metrics with native ads.

“Clients using BrandConnect look to our team to help create and deliver high quality content programs that our audience will engage with. Combining the data and storytelling power of Moat with the innovative native technology from Polar, helps us tell a stronger story to our clients on how their content programs are performing,” says Jeff Burkett, Senior Director of Sales Operations and Product Strategy at the Washington Post. WP BrandConnect is The Washington Post’s sponsored content program.

iOS and Android support now available

Social sites are proving that value of the native format within mobile in-app experiences. MediaVoice’s robust software development kit (SDK) supports native ad integration in mobile apps for both iOS and Android, leveraging a publisher’s existing ad server.

“The Associated Press reaches millions of consumers around the globe, so we needed a native ad solution that would scale across all our properties,” said Ken Detlet, vice president, digital advertising strategy and sales at The Associated Press. “MediaVoice brings us the flexibility to run native ads across desktop and mobile, including our native iOS and Androids apps, all while using our existing ad server.”

Native Preview tools to support sales and ops teams

MediaVoice now lets customers preview native ads live on their site(s) without trafficking it through their ad server, providing a unique URL for the native creative which is proving useful for internal testing and external client approvals.

“Polar continues to invest in strengthening their platform and recent additions like the Preview functionality demonstrate their commitment to being the technology leader within the native market”, says David Saabye, Vice President of Digital at American Lawyer Media.

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Visit www.polar.me/MediaVoice to learn more about how publishers use MediaVoice to scale their native program and to request a platform demo. Existing Polar customers can contact their representative to learn more about the MediaVoice platform upgrade.

Polar serves 1-billion native ads on mobile; small screen winning in sponsored content

Polar serves 1-billion native ads on mobile; small screen winning in sponsored content

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Audiences are flocking to mobile, and sponsored content is following. Today we're announcing we have served over 1-billion native ads on mobile for publishers such as Slate, Condé Nast, Hearst, Telegraph, The Washington Post, and Associated Press.

The world's largest publishers choose Polar to serve their native advertising, with over-700 media sites using their MediaVoice platform to power their direct sold sponsored content. Polar's latest benchmarks show that native advertising is a clear winner on mobile.

“1-billion native ads on mobile and over 3-billion across all devices gives us unique to aggregate data on how these placements are performing for publishers and how readers are engaging with sponsored content,” says Kunal Gupta, CEO, Polar. “No one else has this unparalleled access to sponsored content trends, or can help publishers understand what direction native is heading the way we have been able to.

Aggregate data from 1-billion native ads served on mobile (see all 20 new Benchmarks released here: polar.me/mobile) shows these placements perform better than their desktop counterparts:

  • Click-through-rate (CTR) on mobile placements is .26%, 57% higher than on the desktop
  • Engagement time on mobile native ads is 33% longer than those on the desktop at 3m 12s.
  • Smartphone native ads boast a 3m 37s engagement time, 45% higher than those served on tablets.

“With Polar, mobile isn’t an afterthought – it’s an essential part of native advertising.” said Anthony DeMaio, Associate Publisher, Vice President of National Sales, Slate. “We chose MediaVoice to serve our native advertising as it it spoke to every aspect of our sponsored content program: utilizing our content management system (CMS), integrating with our ad server, and pushing to mobile.”

MediaVoice lets publishers serve native advertising using their existing CMS which is often set up to format content for mobile devices automatically. Publishers save time and bandwidth when the need for manually formatting native mobile content is eliminated.

Reports from Business Insider show spending on native advertising is soaring with almost $8-billion in sales in 2014, and a predicted $10.7-billion in 2015. eMarketer reports that 90 percent of publishers already have or plan to offer native ad products this year for content marketers to reach and engage with their audiences.

Click here to see what we learned from 1-billion mobile ad impressions.

The Globe and Mail’s native ad engagement outperforms global benchmarks according to data provided by Polar

The Globe and Mail’s native ad engagement outperforms global benchmarks according to data provided by Polar

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November 12, 2014 (Toronto, ON) - After six months of working and refining their sponsored content program, The Globe and Mail – Canada’s National Newspaper – bests industry standards for engagement in native advertising.

By working with MediaVoice, Polar’s powerful native advertising platform, the publisher has the technical tools to accompany their aggressive sponsored content strategy and the results from Polar’s benchmark data proves their effort has paid off.

Polar’s native advertising benchmarks look at aggregate performance and engagement with native advertising across MediaVoice’s entire publisher base, which have served over 3-billion native ads in 2014 on over 600 publishing sites globally.

The average time spent on The Globe’s sponsored content is 69 per cent higher than the industry average for news publishers globally, and 14 per cent higher than Canadian audiences, which are traditionally more engaged with native advertising. Other impressive benchmarks include:

  • 4x higher average click-through-rate (CTR) than industry benchmarks for news publishers using Polar’s platform
  • 4x higher average CTR than all other Canadian readers engaging with native advertising on Polar’s platform
  • Sponsored content promoted in channels such as News, National News, and Technology have CTR on average above 1 per cent
  • 45 per cent of native ads served this year by The Globe have been on mobile devices.

The Globeand Mail’s engagement and performance metrics are amongst the highest of all news publishers we collaborate with globally, “says Tony Vlismas, Head of Market Strategy, Polar. “We provided the tools they needed to scale their program, but credit also goes to the commitment to quality content which resonates with The Globe’s audience.”

Initially started as a pilot program in April 2014, The Globe’s sponsored content initiative has proven successful. As chief revenue officer Andrew Saunders described to Marketing Magazine in October: “ …We felt that if clients wanted to place high quality branded content alongside our award-winning editorial content, it would really provide a powerful context that would resonate with the consumer — and fundamentally, we have seen that”

“We had all the pieces that constitute a comprehensive sponsored content program: the editorial skills, the sales team, the ad operations and development resources,” says Rosalyn Morris, Product Manager, The Globe and Mail. “With Polar, we were given the tools to fit those pieces together and provide our clients with an end-to-end native advertising solution.

MediaVoice is Polar’s native advertising platform which lets publishers seamlessly create, present, serve, promote and report on native ad campaigns cross-device while leveraging their existing ad-servers (including Google’s DoubleClick platform) and existing content management systems. MediaVoice supports native ads across all screens, including desktop sites, mobile website and mobile applications.

Head straight to Polar's native advertising industry benchmarks for more aggregate data from MediaVoice, which powers the world's largest publishers' native advertising. 

Polar and Moat Partner to Bring Viewability and Other Metrics to Native

Polar and Moat Partner to Bring Viewability and Other Metrics to Native

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November 4, 2014 (New York, NY) - Polar (www.polar.me), makers of MediaVoice, the platform trusted by many of the world’s largest publishers to create, serve, and scale their native advertising, and Moat (www.moat.com), a SaaS analytics company focused on building products for brand advertisers and premium publishers, have partnered to provide analytics to premium publishers including viewability and attention metrics in content and native advertising.

The partnership lets Polar’s MediaVoice customers leverage Moat’s enhanced analytics, strengthening the existing market-leading reporting features already integrated within the platform. Some of the advanced metrics MediaVoice users can access through the partnership include viewability, in-view time, universal interaction rate, hover rate, time to hover, scroll rate, and many others.

“Moat is excited to partner with Polar and provide another powerful integration of Moat Analytics to our clients,” says Aniq Rahman, Moat’s President. “We already share many customers with Polar – grouping native advertising and content analytics for brands creates a new opportunity for publishers to tell a story to marketers about how readers experience sponsored content.“

“MediaVoice has grown exponentially over the past year, now having served over 3-billion direct-sold native ads for premium publishers,” says Polar’s vice president of product, Rahul Nirula. “This explosive growth is proof that publishers are scaling their sponsored content programs. Now more than ever, publishers need a tool to help them chart their success and Moat’s industry-leading analytics platform fills that need perfectly."

Polar and Moat’s customers like The Washington Post and The Globe and Mail are already seeing value from this new partnership.

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“Clients using BrandConnect look to our team to help create and deliver high quality content programs that our audience will engage with. Combining the data and storytelling power of Moat with the innovative native technology from Polar, helps us tell a stronger story to our clients on how their content programs are performing,” says Jeff Burkett, Senior Director of Sales Operations and Product Strategy at the Washington Post. WP BrandConnect is The Washington Post’s sponsored content program.

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“We’re changing the conversation from the click to engagement and attention with native advertising,” said Cynthia Young, Director of Advertising Products and Innovation at the Globe and Mail. “The digital advertising landscape is evolving quickly and we rely on partners like Polar and Moat to help us deliver a complete solution to our clients."

Head to polar.me/Moat to see how MediaVoice helps you take advantage of Moat’s powerful brand analytics metrics. Contact us to request a demo for your publication.

U.K.’s Net Communities partners with Polar to launch Brand Talk native advertising program

U.K.’s Net Communities partners with Polar to launch Brand Talk native advertising program

ITProPortal
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Advertising solution company Net Communities takes their native ads to next level, choosing Polar’s MediaVoice native ad platform to make available the country’s premium ad inventory to content marketers in search of a sponsored content solution in the U.K.

Today, Net Communities is launching Brand Talk, their native ads program which allows content marketers to run campaigns across their portfolio of publications and advertising inventory partners. Net Communities has chosen Polar’s MediaVoice platform as the technology backbone to run their program as it provides the necessary tools for them to scale the program efficiently.

“Net Communities’ ad inventory boasts the U.K.’s most connected readers, seeking out news on the latest trends in bleeding edge technology, but each of our verticals have needs unique to their specific audience and introducing Brand Talk native ads program allows marketers to engage in new and compelling ways with this audience” said Andy Evans, chief executive and founder of Net Communities. “We were searching for a technology platform that would allow us to leverage our existing ad serving and content tools, which Polar’s MediaVoice platform does extremely well, alongside meaningful reporting capabilities.”

Recent campaigns on ITProPortal saw a significant increase in both interaction time and click through rates seen with traditional banner advertising.

“Net Communities’ breadth of prestigious clients looking to initiate native advertising campaigns is a testament to their complete company ethos. Their editorial team has kept a finger on the pulse of the UK technology world, while their operations team has created a backend and inventory network considered a must have amongst Europe’s premiere tech marketers,” said Polar chief executive officer, Kunal Gupta. “We are proud they’ve chosen our MediaVoice platform to scale the delivery of their native ads program across the portfolio of sites they own and represent.”

The adoption of native advertising across the market is encouraging. eMarketer predicts digital sponsorship ad spending will increase to $2.3 billion in 2014, an increase of 20 percent over the previous year. Now more than ever, publishers need an experienced partner that can help manage this rapidly growing revenue stream, and many have found it with Polar and their native advertising platform MediaVoice.

Net Communities, a UK publisher, sales representation and advertising solutions provider represents not only the ad inventory of its own premium B2B sites including ITProPortal and Technology.Info, but also the U.K. ad inventory of other premium publications such as Business Insider, The Next Web, and Mashable executing campaigns for Lenovo, IBM, Microsoft and many more technology and lifestyle advertisers.

To learn more, visit netcommunities.compolar.me - To book a campaign, get in touch with your dedicated sales manager or contact us on sales@netcommunities.com or +44 (0)20 7291 0770 to find out more. To see a demo of MediaVoice, Polar's powerful native ads platform, click here.

Polar adds Facebook & AdTruth leaders to Board; former Conde Nast President to Advisory team

Kunal Gupta, CEO, Polar 2014 has been truly an exciting year for our team at Polar and we’re excited to share that we’ve attracted several senior industry leaders to support our continued growth. Steve Irvine (Facebook) and James Lamberti (AdTruth) join our Board of Directors and James Bilefield (Conde Nast) joins our Advisory team. More on why we’re so excited about having them on the team:

Steve Irvine is Group Director, Global Marketing Solutions at Facebook where he’s spent the past 3 years helping top brands utilize the social platform and solidifying Facebook’s global marketing plans. Previously Steve was the founder and CEO of 80/20 Solutions, an innovative web-based marketing software company and brings to Polar a long-standing career in digital marketing and experience at the world’s largest native ads company (Facebook).

James Lamberti is the General Manager at AdTruth, now a division of Experian (via the acquisition of 41st Parameter for $325M last year). James brings 20 years of experience having previously served as Vice President of Global Marketing at InMobi, leading demand generation efforts and establishing the company as a global marketing presence in mobile, and Senior Vice President at comScore, focusing on analytics, tracking and privacy.

James Bilefield most recently spent four years as the President of Digital for Conde Nast International, publishers of brands such as Vogue, GQ, Wired and Vanity Fair in 23 countries outside the US. James is a former CEO of OpenX, Vice President of Global Business Development and European General Manager at Skype, as well as holding senior roles at Yahoo! and JP Morgan Chase.

For press inquiries, visit press.polar.me.

ALM partners with Polar to launch ‘Brand Perspectives’ native ads program across portfolio of B2B properties

ALM partners with Polar to launch ‘Brand Perspectives’ native ads program across portfolio of B2B properties

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American Lawyer Media has partnered with Polar to deliver native ads across their portfolio of B2B publisher sites, including Law.com, The National Law Journal, Legal Technology News, The American Lawyer, and Corporate Counsel.

Pictured above: A native ad campaign running on ALM's Law.com

NEW YORK – April 7, 2014 - Today we’re happy to share that ALM (American Lawyer Media) has partnered with Polar to launch its ‘ALM Brand Perspectives’ native ads program across their portfolio of B2B sites, which include the web’s leading publications for legal news and information for attorneys and legal professionals.

“Our clients look to us for new and meaningful ways to engage with our highly sought after audience of legal professionals and our new ‘ALM Brand Perspectives’ program achieves just that,” said Jeffrey Litvack, chief digital officer at ALM. “We can now reach highly targeted audiences and provide robust insights for our client’s content-marketing campaigns with Polar’s help.”

ALM has run native ad campaigns over the past 3 months for advertisers such as Lexis Nexis, Wolters Kluwer and Datacert across leading legal properties including Law.com, National Law Journal, The American Lawyer, Legal Technology News and Corporate Counsel.

“Content marketing makes sense for ALM’s clients as they reach a highly influential, well-educated and connected demographic that appreciates quality content,” said Sean Erjavec, executive vice president of sales at Polar. “ALM has proven its ability to provide relevant sponsored content for its audiences who continue to demonstrate strong engagement and we are pleased they have chosen our MediaVoice platform to run their native ads program.”

Insights gathered from the program thus far include:

  • High performance:Average CTRs of 1% (10x increase over industry average of 0.1% for display ads) on native ad promotional impressions. Content with lists saw increase performance with CTRs as high as 2.1% (headlines such as: “Five habits of highly effective e-discovery” and “Top five criteria for a third-party risk management solution”).
  • High interaction: Time spent of up to 2 minutes with sponsored content on several campaigns. Engagement is the highest on tablet devices, with time spent 53% higher than that on desktop. Not surprising, users from New York and Washington registered the highest time spent with the content.
  • High relevance: Campaigns run on the site Legal Technology News registered has the highest performance (1.5% CTRs) which is attributed to the sponsored content being highly relevant to the target readers.

ALM integrated Polar’s MediaVoice platform to ad-serve native ad campaigns using OAS (Open Adstream) across multiple properties. With MediaVoice, the native ads adapt to the respective site’s look and feel based on a publisher-defined template and provide robust reporting capabilities to help produce greater insights to clients on campaign engagement.

The adoption of native advertising across the market is encouraging. eMarketer predicts digital sponsorship ad spending will increase to $2.3 billion in 2014, an increase of 20 percent over the previous year. Now more than ever, publishers need an experienced partner that can help manage this rapidly growing revenue stream, and many have found it with Polar and their native advertising platform MediaVoice.

Want to see if MediaVoice is a fit for your publication? Request a demo here. For press inquiries, visit our press page.

Click the thumbnails below for full resolution screenshots of native ad placements on ALM's network of sites.

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Polar helps The Washington Post grow its “BrandConnect” native advertising program with in-feed ad placement in mobile

Polar helps The Washington Post grow its “BrandConnect” native advertising program with in-feed ad placement in mobile

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The Washington Post partners with Polar to extend native ads on mobile and provide increased campaign insights.

Polar Washington Post in-feed ad unit
Polar Washington Post in-feed ad unit

Pictured above: The Washington Post's new in-feed mobile native ad placement powered by MediaVoice.

Today we are excited to share that The Washington Post has chosen Polar’s MediaVoice native advertising platform to power their sponsored content program “BrandConnect” and new in-feed mobile ad placement. “BrandConnect”, launched in early 2013, is used by premium advertisers including Audi, IBM, CVS, Land Rover and Mercedes-Benz to connect with The Washington Post’s audience of quality, engaged and informed readers.

With MediaVoice, The Washington Post has introduced a new in-feed mobile native ad placement for their clients to extend reach cross-platform and provide more opportunities for content marketers to engage with high-quality audiences.

“WP Brand Studio is used by content marketers to create high-quality content for The Washington Post’s unique and influential audience,” shares Kevin Gentzel, Chief Revenue Officer, The Washington Post. “MediaVoice is the tool used by WP Brand Studios to efficiently and relevantly service brands and connect them to global thought and opinion leaders however they read the Post.”

“Native advertising needs quality, not scale, and The Washington Post understands this well,” said Kunal Gupta, Chief Executive Officer, Polar. “In a world where marketers have access to infinite supply in digital advertising, native advertising offers premium inventory targeted towards high-quality audiences. WP Brand Studio is focused on helping marketers create quality content readers want to engage with and our MediaVoice platform helps The Washington Post increase operational efficiencies and run their BrandConnect program across desktop and mobile, including this new in-feed unit”.

The Washington Post can now provide better campaign insights to their advertisers who are increasing their investment in content marketing with a desire to better engage with audiences. Content engagement, social activity and performance are some of the many metrics that MediaVoice provides publishers.

MediaVoice is used by world-class publishers like The Washington Post to easily create native ad content using existing CMS tools, serve them using existing ad servers (including DoubleClick), scale the delivery of campaigns across desktop and mobile screens and includes robust reporting capabilities which gives publishers access to better campaign insights. Its new Promote capabilities extend the reach of native ad campaigns through paid promotion on various search, social, and content vendors.

The adoption of native advertising across the market is encouraging. eMarketer predicts digital sponsorship ad spending will increase to almost $2.3-billion in 2014, an increase of 20 percent over the previous year. Now more than ever, publishers need an experienced partner that can help manage this rapidly growing revenue stream.

Want to see if MediaVoice is a fit for your company? Request a demo here.

For any media inquires, contact Mark Cluett – mark@polar.me

Polar expands into the U.K., announces partnerships with Hearst, Haymarket, Future, and Net Communities

February 19, 2014, NEW YORK, NY–2014 is poised to be a banner year for native advertising and the U.K. market is a big reason why. Today, we are pleased to share several U.K. publishers have chosen Polar's MediaVoice solution as their native advertising platform, including Hearst Magazines, Haymarket Media Group, Future PLC, and Net Communities among others. The world’s largest publishers are choosing Polar's MediaVoice solution as their native advertising platform to power, monetizes, and scale their sponsored content business.

“Native advertising translates well to mobile, and Hearst needed a solution for scaling this new ad format across platform and across our brands,” said Stephen Edwards, Group Digital Sales Director, Hearst Magazines UK. “We can now offer native ads to our clients looking to reach and engage with our readers in unique and meaningful ways using MediaVoice.”

Finding efficiencies in the workflows to deliver native ads is imperative for success. That’s why MediaVoice, which leverages a publisher's existing content management system (CMS) and ad-serving infrastructure, proves itself as the essential platform for delivering native ads across desktop and mobile.

“We have a sophisticated sponsored content business and our clients across the globe expect top-notch results with their campaigns,” said Andy Evans, CEO, Net Communities. “MediaVoice gives us control over how we use our native ad inventory and the reporting capabilities allows us to show marketers their campaign’s traffic and reach at a much more detailed level.”

Content marketers are measuring the success of their native ad campaigns by focusing on a variety of engagement metrics, including dwell time, page views, social activity in addition to traditional impression performance. MediaVoice provides publishers with a wide breadth of metrics and the depth they need to keep clients informed.

“Future have won a number of awards for our content solutions, however we are always looking to improve and were searching for a partner that understood the premium nature of native ads,” said Nick King, Commercial Director, Future PLC. “MediaVoice’s easy implementation with our workflow and robust tools for innovative native presentation made it an easy choice for our marquee properties.

The agility of the U.K. market means publishers need to adapt and produce innovative native ad placements with a quick turnaround. MediaVoice’s ability to adapt to their processes offers them the flexibility they need and provides them the results to show clients the effectiveness of these premium campaigns.

“Publishers are increasingly putting a focus on scaling their sponsored content revenue and looking for a best-in-class platform to achieve this”, said Kunal Gupta, CEO, Polar. “The UK market represents an exciting growth opportunity for Polar and we are thrilled to have great new publishers working with our MediaVoice platform”.

Because of the size and nature of the U.K. marketing landscape, the challenges U.K. publishers face are unique. The same amount of labor is required to push campaigns which would be reach an audience one fourth the size in the US market. As Jay Stevens, General Manager, International at Rubicon Project, describes in Digiday recently,"In the U.K., that manual process is a bigger deal because it eats a greater percentage of order value."

Want to see if MediaVoice is a fit for your publication? Request a demo here.

For more information about Polar, MediaVoice and all other media inquires, contact Mark Cluett – mark@polar.me