October 19, 2012 (Toronto, Canada)- Polar Mobile, a leading technology provider for media companies, today announces that The Hockey News and Canadian Living are their first customers to launch on MediaEverywhere, a new HTML-5 based multi-platform media distribution solution on mobile. The Hockey News and Canadian Living are flagship brands published in print and online by TC Media.
“We are proud to launch The Hockey News and Canadian Living mobile websites as the first customers on our new MediaEverywhere solution,” said Kunal Gupta, Chief Executive Officer, Polar Mobile. “The positive feedback we are receiving from digital executives and technology leaders within media companies shows strong acceptance of MediaEverywhere.”
MediaEverywhere is an HTML5-based solution to help future-proof media brands in a rapidly changing mobile ecosystem. The solution helps publishers build better custom mobile sites and apps faster, easier and cheaper than traditional custom development. MediaEverywhere offers a number of built-in third-party integrations in its software development kit that can easily be configured and a cloud-hosted content distribution back-end optimized for mobile delivery.
“With MediaEverywhere, we launched flagship mobile websites within weeks and are providing our users with a best-in-class experience that will drive increased engagement and monetization,” said Brady Murphy, Vice President Mobile, TC Media. “The flexibility provided by MediaEverywhere is exactly what we are looking for as a media publisher looking to extend reach to mobile in a cost-effective and efficient manner while maintaining control of the user experience.”
The Hockey News mobile website is now accessible at http://m.thn.com and the Canadian Living mobile website is available at http://m.canadianliving.com. Both mobile sites are optimized for iPhone OS 4.3+ and Android OS 2.3+ smartphones.