Our roundup of the top can’t-miss digital media links from the past week:
Data Points: The Eyes Have It - What All Those Pinches and Swipes Mean for Tablet Publishers Poynter recently conducted eye-track testing on 36 tablet users and identified some very interesting behaviours that could have major implications for publishers and content providers looking to increase time spent within their apps. Paying close attention to trends on how users are actually consuming content on their tablets is becoming increasingly important as users expect both mobile and tablet experiences to be increasingly seamless and intuitive.
Report: The Mobile Advertising Ecosystem Explained Despite the fact that billions of consumers around the world carry Internet-connected devices for up to 16 hours every day, mobile advertising has yet to take off like online advertising did a decade ago. A report by BI Intelligence on the mobile advertising ecosystem attempts to explain the several complexities while examining the roles played by mobile ad networks, agencies, brands, and other stakeholders in the mobile ad space.
Guardian Mobile Visits Overtake Desktop at Some Times of Day Anthony Sullivan, group product manager at The Guardian News & Media says that visits from smartphones and tablets now make up for almost 35% of all of The Guardian's traffic. "Mobile is having a huge transformational effect not only on how our audience seek out content, but how they're discovering it," says Sullivan. At The Guardian's Mobile Business Summit, Sullivan provided further insight into how readers are accessing The Guardian's digital products including its website, mobile web and native apps.