MediaEverywhere will reduce the complexity and cost of mobile for media companies globally.
December 6, 2012 (Toronto, Canada)- Polar Mobile, the leading mobile technology provider for media companies, today announces the launch and general availability of MediaEverywhere, its new media-focused development platform for mobile sites and apps. Over 20 leading publishers have already signed on to launch mobile products with MediaEverywhere, including; British Wired, Toronto Star, Canadian Living, Elle Canada, British Vogue, talkSPORT, Daily Racing Form, CFO Publishing and the Fight Network.
MediaEverywhere is a software as a service development platform for mobile sites and apps. The platform enables media companies to build better custom mobile sites and apps faster and easier than traditional custom development while still offering developers the pixel level control they need. MediaEverywhere enables custom user experience creation though a flexible UI framework, easy-to-use libraries and packaged into a single Software Development Kit (SDK). MediaEverywhere is publisher-ready with built in integrations with leading content management systems, ad technology and analytics providers.
“All of our customers tell us that their mobile traffic is growing exponentially as is the variety of devices used by their readers. Publishers of all types want to offer great experiences across phones, tablets and beyond,” said Kunal Gupta, Chief Executive Officer, Polar Mobile. “MediaEverywhere lets them do that with control and the media integrations they need to make a business out of mobile.”
MediaEverywhere is already being used by media companies to reduce complexities of mobile development while bringing users a world-class experience across all devices, platforms and screens. MediaEverywhere-powered products are already live for select customers including The Hockey News and Canadian Living. Both are flagship brands published in print and online by TC Media. The Hockey News (http://m.thn.com) and Canadian Living (http://m.canadianliving.com) mobile sites are optimized for iPhone OS 4.3+ and Android OS 2.3+ smartphones.
“With MediaEverywhere, we launched flagship mobile websites within weeks and are providing our users with a best-in-class experience that will drive increased engagement and monetization,” said Brady Murphy, Vice President Mobile, TC Media. "The flexibility provided by MediaEverywhere is exactly what we are looking for as a media publisher looking to extend reach to mobile in a cost-effective and efficient manner while maintaining control of the user experience.”
MediaEverywhere is Polar Mobile’s newest platform for the media industry. With over five years of experience in the mobile space, Polar Mobile has established itself as a leading technology platform provider to over 400 media brands, including some of the world’s top publishers, such as British Condé Nast, Shaw Media, The Wall Street Journal, Advertising Age and Shanghai Daily. MediaEverywhere is now widely available to publishers and brands globally.
About Polar Mobile Polar Mobile has been the leader in mobile technology for media companies since 2007. Over 400 media brands in 12 countries, including top tier magazines, newspapers, broadcasters and online portals across news, sports, entertainment and lifestyle media verticals use Polar Mobile’s products to create world-class content experiences for their readers. For more information, visit www.polarmobile.com and follow @polarmobile.