April 9, 2013 (Worcester, MA)- Polar Mobile (www.polarmobile.com), a leading technologyprovider for media companies, today announces a collaboration with the Worcester Telegram & Gazette (www.telegram.com), the number one news and information site in Central Massachusetts, to bring their news site to tablet devices this summer.
The Telegram & Gazette is the only daily newspaper in Worcester, Massachusetts. It offers coverage of all of Worcester County, and several towns in Windham County in northeastern Connecticut. The Worcester Telegram & Gazette will be launching a tablet website using Polar Mobile’s MediaEverywhere platform this summer.
Polar Mobile’s MediaEverywhere platform is used by media companies globally to develop and deploy mobile sites and apps across all devices. Built exclusively for media, the platform addresses mobile complexities, accelerates time-to-market and reduces costs, all while providing maximum flexibility.
“This new tablet-optimized news product illustrates our commitment to the continued development of our suite of digital products to reach new audiences,” said Mark Henderson, online director for the Telegram & Gazette. "Our focus on innovation will help ensure that the Telegram & Gazette and its web site, telegram.com, continue to be Worcester County's dominant news and information source.”
“We look forward to working with the Telegram & Gazette to bring their daily news to tablet devices,” said Kunal Gupta, Chief Executive Officer, Polar Mobile. “Publishers of all kinds now know the importance of having their content available on multiple devices, which is why the Telegram & Gazette is choosing to invest in creating winning experiences for their readers on tablets.”
According to the September 2012 readership audit by the Alliance for Audited Media, the combined readership for Telegram & Gazette and telegram.com represents 63% of adults in Worcester County.
Since 2007, Polar Mobile has been a leading platform provider to some of the world’s largest publishers, including Condé Nast, TC Media, The Wall Street Journal, Advertising Age, and Shanghai Daily. For more information, visit www.polarmobile.com.
About Polar Mobile:
Polar Mobile is changing the way the world consumes media. Polar Mobile’s MediaEverywhere platform provides a media distribution solution for mobile sites and apps for leading media brands including magazines, newspapers, broadcasters and online portals across news, sports, entertainment and lifestyle media verticals. For more information, visit www.polarmobile.com and follow @polarmobile.
The New England Media Group:
The New England Media Group comprises The Boston Globe, Boston.com, the Worcester Telegram & Gazette, Telegram.com and related businesses. It is wholly owned by The New York Times Company (NYSE: NYT), a global, multimedia news and information company with 2012 revenues of $2.0 billion, and which includes The New York Times, the International Herald Tribune, The Boston Globe, NYTimes.com, BostonGlobe.com, Boston.com and related properties. The Company’s core purpose is to enhance society by creating, collecting and distributing high-quality news and information.