April 2, 2013(Toronto, Canada)- Polar Mobile (www.polarmobile.com), a leading technology provider for media companies, today announces that they have extended their MediaEverywhere platform to support Windows 8 devices. Toronto Star, The Hockey News, Fight Network, Elle Canada, Canadian Living, Canadian Football League and House & Home are some of the publishers launching Windows 8 apps powered by Polar Mobile.
“Windows 8 presents a new distribution opportunity for our media clients to grow their audiences and we are proud that many top-tier publishers have chosen MediaEverywhere as their solution,” said Kunal Gupta, Chief Executive Officer, Polar Mobile. “Mobile complexities are increasing rapidly and media companies globally are looking for scalable software platforms like ours to enable better user experiences in a more cost-effective way across multiple devices.”
Polar Mobile’s MediaEverywhere platform is used by media companies globally to develop and deploy mobile sites and apps across all devices. Built for media, the platform addresses mobile complexities, accelerates time-to-market and reduces costs, all while providing maximum flexibility.
“We are thrilled to see companies like Polar Mobile invest in the Windows 8-based platform as we believe it presents a tremendous opportunity for Canadian media companies to increase their reach,” said Mary-Ellen Anderson, Vice President Developer & Platform Group at Microsoft Canada.
Microsoft Corp. introduced Windows 8 in October of 2012. Windows 8 introduces significant changes to the operating system's platform, primarily focused towards improving its user experience on mobile devices such as tablets.
Polar Mobile partnered with Toronto-based Jet Cooper (www.jetcooper.com) to assist with the Windows 8 launch by bringing their extensive product strategy and design expertise. Jet Cooper is a user experience agency, dedicated to designing smart products for people on web, mobile and tablet.
Polar Mobile has been a leading platform provider to some of the world’s largest publishers, including Condé Nast, TC Media, The Wall Street Journal, Advertising Age and Shanghai Daily since 2007. For more information, visit www.polarmobile.com.
Windows 8 apps have been launched for: Canadian Living, Toronto Star, The Hockey News, Fight Network, Elle Canada, Elle Quebec, Canadian Football League, Les Affaires, Lainey Gossip, and House & Home. All ten apps are now available as a free download on the Windows Marketplace.
About Polar Mobile
Polar Mobile is changing the way the world consumes media. Polar Mobile’s MediaEverywhere platform provides a media distribution solution for mobile sites and apps for leading media brands including magazines, newspapers, broadcasters and online portals across news, sports, entertainment and lifestyle media verticals. For more information, visit www.polarmobile.com and follow @polarmobile.