It's a question I hear often and there are several reasons. But I'm going to give you my most powerful response:
- Open your Twitter app and click any link that your friend has shared.
- Open a curation app like StumbleUpon, a shopping app like Fancy, or a fellow paper.li or FlipBook and click an article.
- Scroll to the bottom of almost any news article and click one of the links that the recommendation engine provides.
- Open up Bing (or Google, if you prefer), search for something that makes you happy, and follow the first result.
- Open your mail app and click a link in anyone's signature.
What do all these have in common? Each and every article opened up in a mobile browser (either in a native browser or the app's browser card). They didn't launch the app. Just the mobile site.
And what happens when you click a link and go to a website that doesn't look good on your smartphone or tablet? You click the back button.
That's why you need a mobile site.
— Polar Mobile (@polarmobile) April 11, 2013