March 15, 2017
The market may appear crowded at the surface, with almost all premium publishers selling content solutions, but the top 100 are pulling ahead and winning. Revenue concentration for premium branded content is happening quickly as the market matures and the biggest publishers gaining a disproportionate share of brand spend on content.
Today we are sharing a preview of new research about the top publishers globally focused on branded content in digital, the Branded Content 100. Our insights as a trusted partner to many of the world’s largest publishers, our relationships within the industry, and available public sources, including financial reports and earnings, have informed this new ranking of the top 100 publishers in branded content, based on revenue.
The full list will be released soon and before we get distracted by who’s on it (and who’s not), we think it’s important to highlight the aggregate data and trends.
The Branded Content 100 is ranked primarily by the annual digital revenue publishers generate from branded content. This ranking is global and publishers who operate in many geographies have been aggregated. Publishers have also been aggregated into their ownership groups and are the parent owner is who is represented on the ranking (once).
Move your mouse and click on the graphics below for more context. Note: all figures in USD.
Branded Content 100 publishers have been categorized into four revenue ranges, based on the digital revenue they will generate in 2017 from branded content. These ranges are: (1) under $25 Million, (2) between $25-50 Million, (3) between $50-100 Million, and (4) over $100 Million.
Branded Content 100 publishers are grouped based on their primary revenue geographic region but include their global branded content revenue. The ranking is split into the following four geographic regions: North America, Europe, Asia-Pacific (APAC), and rest-of-world (ROW).
Branded Content 100 publishers are categorized based on the primary or traditional media vertical they generate revenue from. The four publisher verticals used for the ranking are: Broadcast (television and radio), Digital (digital-only), Magazine (print magazine publications) and News (traditional newspapers).
What is branded content? See our guide that covers the basics and provides an in-depth view on how publishers are providing content solutions for brands.
The Branded Content 100 global publisher ranking will be shared soon; stay tuned for updates.
The first three months of 2017 have shown major growth in mobile branded content performance – see the aggregate data and trends that prove it.DOWNLOAD FREE COPY