With the help of our friends at Connectiv, we were able to conduct an extensive survey of business-to-business focused publishers this past fall, and present our findings to the Software & Information Industry Association's (SIIA) annual conference in November.
Now these findings are available to all SIIA members. Head on over to Connectiv's site to see the webcast or download the findings and see the top metrics for measuring success with native advertising, such as: the average spend on a native ad unit in B2B, pricing models for native advertising, performance comparisons between native advertising and traditional display advertising and much more.
Want to see even more Polar's industry leading B2B benchmarks? Click here to access the information top business-focused publishers use to succeed in native advertising.