Kunal@IAB

4 Takeaways from the IAB’s and Edelman’s Consumer View research study

At Polar we believe in the importance of research and reflection, as evidenced in our most recent benchmarks report featured in DigiDay, our 1-billion celebration, and the focus and attention paid to analytics and data in MediaVoice’s report capabilities. Polar CEO Kunal Gupta recently took the stage at the Internet Advertising Bureau (IAB)’s In Feed… Read more »

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Keep Calm and Read These UK Native Ad Benchmarks

Native ads have evolved from buzzword to the fastest-growing digital revenue source for a publisher. Last month, we introduced a first-of-its-kind look at industry benchmarks which shed light on the growing opportunity with native advertising and best practices in regards to its implementation. This was pulled together from a survey conducted amongst publishers and from… Read more »

1B hero

1 Billion… and counting

It’s hard to believe, but these days 1 billion can be a deceptive number. In a time where impressions and network traffic can seemingly be bought and sold at whim, the number may not even raise an eyebrow. A billion, no big deal, right? Wrong! We’re excited to share that with MediaVoice’s first-year anniversary we… Read more »

Join Polar – Solution Consultant (New York)

Native Advertising is the industry’s hottest trend. Marketers are shifting more budgets towards content marketing campaigns and users are actually engaging for the first time with digital advertising. Native ads make up almost 20% of ad revenues for publishers who implement it, and are projected to only grow. Sponsored content through Facebook and Twitter made… Read more »

Join Polar – Inside Sales (Toronto)

Native Advertising is the industry’s hottest trend. Marketers are shifting more budgets towards content marketing campaigns and users are actually engaging for the first time with digital advertising. Native ads make up almost 20% of ad revenues for publishers who implement it, and are projected to only grow. Sponsored content through Facebook and Twitter made… Read more »

OITNB

An avalanche of native advertising praise for Netflix

A big part of my job is monitoring news about sponsored content and native advertising. By no means is it glamorous, but it affords me the luxury of watching story lines play out in real time, and anticipate the reactions of the industry as the community reads the story du jour. And today’s story? The… Read more »

jeff-fire

Native Advertising Roundup – June 18 2014

Polar’s roundup of native advertising news – ours, and stories from across the web. Here’s what Amazon’s Fire Phone looks like: http://t.co/W45HlhJAVa pic.twitter.com/61OkdTMhX3 — VentureBeat (@VentureBeat) June 18, 2014 Early last week we gathered results from surveys and aggregate data to assemble 20 native advertising benchmarks for premium publishers. The results are divided into sections… Read more »

Join Polar: Account Executive (Toronto)

Native Advertising is the industry’s hottest trend. Marketers are shifting more budgets towards content marketing campaigns and users are actually engaging for the first time with digital advertising. Native ads make up almost 20% of ad revenues for publishers who implement it, and are projected to only grow. Sponsored content through Facebook and Twitter made… Read more »

Join Polar: Sales Director (NYC)

Native Advertising is the industry’s hottest trend. Marketers are shifting more budgets towards content marketing campaigns and users are actually engaging for the first time with digital advertising. Native ads make up almost 20% of ad revenues for publishers who implement it, and are projected to only grow. Sponsored content through Facebook and Twitter made… Read more »

2-Native Ad Benchmarks Content

20 native ads benchmarks for publishers

Now that native ads are evolving from buzzword to consistent revenue source for digital publishers, we can take a look at trends and benchmarks which shape the ways these publishers are packaging and selling their sponsored content programs. With the help of a survey conducted amongst leaders at some of the world’s largest publishers, and analytics and… Read more »

MagnaCarta

Native Advertising Roundup – June 4 2014

Polar’s roundup of native advertising news – ours, and stories from across the web. Conde Nast has put to paper what we encourage many of our customers to do – they’ve formalized and mapped out their sponsored content strategy. In what is being described as their native ads Magna Carta – the publications tries to… Read more »