Act, Learn, Think; Polar’s Canvas for Product Growth

Written by Pratik Rathod How do you move from problem to opportunity, and from opportunity to solution within a product organization? How do you make the process efficient, transparent, and repeatable? How do you build the right product, at the right time, for the right audience? We wanted a process that forced deep thought, but… Read more »

Join Polar: Software Engineer – Reliability & Tools

About Our Software  At Polar, we believe in high quality, scalable and beautiful software.  Great software is an essential part of great media experiences and great media businesses. Every day, people at Polar push the envelope, improving how media and advertising is delivered and consumed. Our media software solutions include MediaVoice, our native advertising platform,… Read more »

AmazonTwitch

With Twitch, is Amazon making another native ads play?

With Amazon’s recent purchase of Twitch, the video platform and community for gamers, the implications and speculation for the online retailers’s native advertising plans have become quite clear. As we’ve waxed on in the past, Amazon’s already shown a propensity for native purchasing within their apps; the Fire TV and Tablets with X-Ray show Amazon… Read more »

SlateCustom and Polar Benchmarks

SlateCustom serves over 100-million native ads in first 30 days with Polar’s MediaVoice platform

Already a pioneer in the creation and delivery of high quality sponsored content, SlateCustom – Slate’s in-house creative agency with an editorial voice – is leading the market with expansive reach in the world of native advertising. As a product of a digital first, daily news source, SlateCustom has utilized a mix of multi-creative campaigns,… Read more »

JO_NativeAds_Katy

3 ways to avoid John Oliver’s native advertising nastiness

If you work in any facet of native advertising or sponsored content, then your inbox and Twitter feed was on fire this week with messages and replies from relatives, friends, and frenemies alike. Something you worked on was on TV, they laughed, and they needed to show you. That’s right. We’re talking about John Oliver’s Last… Read more »

Kunal@IAB

4 Takeaways from the IAB’s and Edelman’s Consumer View research study

At Polar we believe in the importance of research and reflection, as evidenced in our most recent benchmarks report featured in DigiDay, our 1-billion celebration, and the focus and attention paid to analytics and data in MediaVoice’s report capabilities. Polar CEO Kunal Gupta recently took the stage at the Internet Advertising Bureau (IAB)’s In Feed… Read more »

7-Native-Ad-Benchmarks-UK-1024x791

Keep Calm and Read These UK Native Ad Benchmarks

Native ads have evolved from buzzword to the fastest-growing digital revenue source for a publisher. Last month, we introduced a first-of-its-kind look at industry benchmarks which shed light on the growing opportunity with native advertising and best practices in regards to its implementation. This was pulled together from a survey conducted amongst publishers and from… Read more »

1B hero

1 Billion… and counting

It’s hard to believe, but these days 1 billion can be a deceptive number. In a time where impressions and network traffic can seemingly be bought and sold at whim, the number may not even raise an eyebrow. A billion, no big deal, right? Wrong! We’re excited to share that with MediaVoice’s first-year anniversary we… Read more »

Join Polar – Solution Consultant (New York)

Native Advertising is the industry’s hottest trend. Marketers are shifting more budgets towards content marketing campaigns and users are actually engaging for the first time with digital advertising. Native ads make up almost 20% of ad revenues for publishers who implement it, and are projected to only grow. Sponsored content through Facebook and Twitter made… Read more »

Join Polar – Inside Sales (Toronto)

Native Advertising is the industry’s hottest trend. Marketers are shifting more budgets towards content marketing campaigns and users are actually engaging for the first time with digital advertising. Native ads make up almost 20% of ad revenues for publishers who implement it, and are projected to only grow. Sponsored content through Facebook and Twitter made… Read more »

OITNB

An avalanche of native advertising praise for Netflix

A big part of my job is monitoring news about sponsored content and native advertising. By no means is it glamorous, but it affords me the luxury of watching story lines play out in real time, and anticipate the reactions of the industry as the community reads the story du jour. And today’s story? The… Read more »

jeff-fire

Native Advertising Roundup – June 18 2014

Polar’s roundup of native advertising news – ours, and stories from across the web. Here’s what Amazon’s Fire Phone looks like: http://t.co/W45HlhJAVa pic.twitter.com/61OkdTMhX3 — VentureBeat (@VentureBeat) June 18, 2014 Early last week we gathered results from surveys and aggregate data to assemble 20 native advertising benchmarks for premium publishers. The results are divided into sections… Read more »