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The Globe and Mail chooses Polar to power their native ads pilot program

Canada’s largest circulation publication will use Polar’s MediaVoice native ads platform to deliver targeted, insightful, and quality sponsored content to their informed audience  Above: Sponsored content from GE Canada, part of The Globe And Mail’s 90-day native ad pilot program. Today, Polar is happy to announce that Canada’s “newspaper of record”, The Globe And Mail, is using… Read more »

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Native Advertising Roundup – April 14 2014

It’s a fast pace at Polar. Brand new research we read on Monday morning is lost in the shuffle by the time our backpacks are on our shoulders Friday evening as we head home. This is the reality of working in an exciting new field like native advertising.​ We are going to bet the same… Read more »

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ALM partners with Polar to launch ‘Brand Perspectives’ native ads program across portfolio of B2B properties

American Lawyer Media has partnered with Polar to deliver native ads across their portfolio of B2B publisher sites, including Law.com, The National Law Journal, Legal Technology News, The American Lawyer, and Corporate Counsel. Pictured above: A native ad campaign running on ALM’s Law.com NEW YORK – April 7, 2014 – Today we’re happy to share… Read more »

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Native Advertising Roundup – April 4 2014

It’s a fast pace at Polar. Brand new research we read on Monday morning is lost in the shuffle by the time our backpacks are on our shoulders Friday evening as we head home. This is the reality of working in an exciting new field like native advertising.​ We are going to bet the same… Read more »

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Native Advertising Roundup – March 28 2014

It’s a fast pace at Polar. Brand new research we read on Monday morning is lost in the shuffle by the time our backpacks are on our shoulders Friday evening as we head home. This is the reality of working in an exciting new field like native advertising.​ We are going to bet the same… Read more »

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Native ads, up for grabs

Michael Bruh recently wrote a great piece for MediaPost asking who owns native advertising. In his words: “So the most important discussion for the C-suite is which of its marketing communications teams should own native advertising to produce the greatest ROI. Is it a branding technique that should be treated like other types of advertising and,… Read more »

Native Advertising Roundup – March 14 2014

It’s a fast pace at Polar. Brand new research we read on Monday morning is lost in the shuffle by the time our backpacks are on our shoulders Friday evening as we head home. This is the reality of working in an exciting new field like native advertising.​ We are going to bet the same… Read more »

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Native ads get the presidential treatment

Well sponsored content, you’ve arrived. If you have not yet heard, United States President Barack Obama appeared on Between Two Ferns, the Zach Galifianakis hosted web talk show which appears on the Funny Or Die comedy website. The Commander-in-Chief surprised the the online show’s fans when he stopped by for the 6-minute segment which had… Read more »

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Native Advertising Roundup – March 7 2014

It’s a fast pace at Polar. Brand new research we read on Monday morning is lost in the shuffle by the time our backpacks are on our shoulders Friday evening as we head home. This is the reality of working in an exciting new field like native advertising.​ We are going to bet the same… Read more »

Polar Washington Post in-feed ad unit

Polar helps The Washington Post grow its “BrandConnect” native advertising program with in-feed ad placement in mobile

The Washington Post partners with Polar to extend native ads on mobile and provide increased campaign insights. Pictured above: The Washington Post’s new in-feed mobile native ad placement powered by MediaVoice. Today we are excited to share that The Washington Post has chosen Polar’s MediaVoice native advertising platform to power their sponsored content program “BrandConnect”… Read more »

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Native Advertising Roundup – Feb 28 2014

It’s a fast pace at Polar. Brand new research we read on Monday morning is lost in the shuffle by the time our backpacks are on our shoulders Friday evening as we head home. This is the reality of working in an exciting new field like native advertising.​ We are going to bet the same… Read more »

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Yahoo Gemini shows branding is half the battle in native ads

Yahoo Gemini has been the hot topic amongst marketing and publishing trade magazines since its announcement on February 19. But why? At first glance it would seem the melding of native ads and mobile search was the answer every publisher was looking for. I’m not saying this isn’t the case. Demystifying the native ad buying… Read more »