modern advertising

Relevant publishers’ secret for success? Modern advertising

What The HECK Is Modern Advertising? The answer is so simple you’re going to kick yourself. It’s exactly what successful digital publishers are doing everyday. Every tag, every mobile ad server, every piece of sponsored content: All the technology which goes into your ad operations. All those disparate pieces converge into something relevant to today’s user, native… Read more »

Join Polar: Demand Generation Manager (Toronto)

Polar is looking for a resourceful and organized Demand Generation Programs Manager to join our high-performance marketing team in Toronto! Reporting to our Senior Director of Marketing, the role will be focused on driving multi-channel nurture programs  working in collaboration with our small but nimble team. The right candidate for this role will be a self-starter,… Read more »

UK readers trust native ads

UK Audiences Trust Native Ads

The excitement and fervour which accompany the rise of native advertising as a dependable source of revenue for publishers can sometimes cloud one’s judgement when considering the potential pratfalls of executing the format. It was not that long ago that banner ads were new, novel, and effective, but readers grew tired of both their volume… Read more »

Polar Academy Native Ads Platform

Publishers Give Polar Academy A+ For Helping Boost Their Native Ads Business

  This one is for all our current and future MediaVoice customers! Today we’re announcing Polar Academy, an exciting new training solution exclusively for our customers looking to educate themselves on all aspects of the sponsored content industry. Polar Academy ( provides publishers with access to best practices materials they need to construct their sponsored content program,… Read more »

Join Polar: Business Development (Toronto)

Native Advertising where the industry is moving. Marketers are shifting more budgets towards content marketing campaigns and users are actually engaging for the first time with digital advertising. Native ads make up almost 20% of ad revenues for publishers who implement it, and are projected to only grow. Sponsored content through Facebook and Twitter made… Read more »

Huffington Post mobile native ad

News Publishers Serve 20-Million Native Ads Per Day Using MediaVoice

Exclusive benchmarks from Polar show news publishers are driving increased engagement with sponsored content   Above: News pubs like the Huffington Post are seeing increased engagement and viewability with their native ad campaigns. New benchmarks pulled from MediaVoice, Polar’s powerful native advertising platform, show news focused publishers’ sponsored content continues to perform above average in… Read more »

Disclosure in native ads is a hot topic amongst digital publishers.

The IAB UK’s Native Ad Guidelines – What You Need To Know

Earlier this month, the UK Internet Advertising Bureau (IAB UK) released guidelines for native ads in digital publications. Disclosure is an important aspect of any publishers sponsored content program – by conducting this research the IAB offered a fresh glimpse into the perspective of those consumers who interact with native ads, and their knowledge, attitudes and tolerance for… Read more »

Join Polar: Technical Product Manager (Toronto)

Product Management at Polar One of the many reasons Polar consistently brings innovative solutions to publishers is because of the collaborative work we do in Product Management. We are focused squarely on customers. Our team works closely with creative and prolific engineers to help design and develop technologies that improve a world for publishers. We’re… Read more »


Polar expects to deliver 20-Billion native ads in 2015 for premium publishers globally

NEW YORK, Feb. 5 2015 – Polar (, maker of the powerful native advertising platform MediaVoice, has experienced staggering global adoption and growth in the past 12 months. MediaVoice is the industry’s largest global native advertising platform for publisher-sold native advertising campaigns. Slate, The Washington Post, Forbes, The Huffington Post, The Economist, Hearst Magazines, Major… Read more »

Digital publishers are ready for native advertising growth with Polar's MediaVoice.

Polar announces major platform upgrade for MediaVoice; the native advertising platform of choice for The Washington Post, Forbes, Slate, Huffington Post and more

NEW YORK, Jan. 29, 2015 – Today, Polar ( is announcing a major platform upgrade to MediaVoice, its native advertising platform used by the world’s largest publishers. The Washington Post, Forbes, Slate, Huffington Post, Conde Nast, News Corp, Hearst Magazines, Associated Press, Refinery29, Major League Baseball, The Daily Telegraph, The Economist and Bloomberg are some… Read more »