Join Polar: Strategic Account Manager (New York)

Native Advertising is the industry’s hottest trend. Marketers are shifting more budgets towards content marketing campaigns and users are actually engaging for the first time with digital advertising. Native ads make up almost 20% of ad revenues for publishers who implement it, and are projected to only grow. Sponsored content through Facebook and Twitter made… Read more »

ValleySS

Native Advertising Roundup – April 23 2014

It’s a fast pace at Polar. Brand new research we read on Monday morning is lost in the shuffle by the time our backpacks are on our shoulders Friday evening as we head home. This is the reality of working in an exciting new field like native advertising.​ We are going to bet the same… Read more »

Globe GE Canada

The Globe and Mail chooses Polar to power their native ads pilot program

Canada’s largest circulation publication will use Polar’s MediaVoice native ads platform to deliver targeted, insightful, and quality sponsored content to their informed audience  Above: Sponsored content from GE Canada, part of The Globe And Mail’s 90-day native ad pilot program. Today, Polar is happy to announce that Canada’s “newspaper of record”, The Globe And Mail, is using… Read more »

hackdayRaeTristan

Native Advertising Roundup – April 14 2014

It’s a fast pace at Polar. Brand new research we read on Monday morning is lost in the shuffle by the time our backpacks are on our shoulders Friday evening as we head home. This is the reality of working in an exciting new field like native advertising.​ We are going to bet the same… Read more »

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ALM partners with Polar to launch ‘Brand Perspectives’ native ads program across portfolio of B2B properties

American Lawyer Media has partnered with Polar to deliver native ads across their portfolio of B2B publisher sites, including Law.com, The National Law Journal, Legal Technology News, The American Lawyer, and Corporate Counsel. Pictured above: A native ad campaign running on ALM’s Law.com NEW YORK – April 7, 2014 – Today we’re happy to share… Read more »

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Native Advertising Roundup – April 4 2014

It’s a fast pace at Polar. Brand new research we read on Monday morning is lost in the shuffle by the time our backpacks are on our shoulders Friday evening as we head home. This is the reality of working in an exciting new field like native advertising.​ We are going to bet the same… Read more »

nativeadsMar27

Native Advertising Roundup – March 28 2014

It’s a fast pace at Polar. Brand new research we read on Monday morning is lost in the shuffle by the time our backpacks are on our shoulders Friday evening as we head home. This is the reality of working in an exciting new field like native advertising.​ We are going to bet the same… Read more »

NatGeo

Native ads, up for grabs

Michael Bruh recently wrote a great piece for MediaPost asking who owns native advertising. In his words: “So the most important discussion for the C-suite is which of its marketing communications teams should own native advertising to produce the greatest ROI. Is it a branding technique that should be treated like other types of advertising and,… Read more »

Native Advertising Roundup – March 14 2014

It’s a fast pace at Polar. Brand new research we read on Monday morning is lost in the shuffle by the time our backpacks are on our shoulders Friday evening as we head home. This is the reality of working in an exciting new field like native advertising.​ We are going to bet the same… Read more »

ThumbFoD

Native ads get the presidential treatment

Well sponsored content, you’ve arrived. If you have not yet heard, United States President Barack Obama appeared on Between Two Ferns, the Zach Galifianakis hosted web talk show which appears on the Funny Or Die comedy website. The Commander-in-Chief surprised the the online show’s fans when he stopped by for the 6-minute segment which had… Read more »