Huffington Post mobile native ad

News Publishers Serve 20-Million Native Ads Per Day Using MediaVoice

Exclusive benchmarks from Polar show news publishers are driving increased engagement with sponsored content   Above: News pubs like the Huffington Post are seeing increased engagement and viewability with their native ad campaigns. New benchmarks pulled from MediaVoice, Polar’s powerful native advertising platform, show news focused publishers’ sponsored content continues to perform above average in… Read more »

Disclosure in native ads is a hot topic amongst digital publishers.

The IAB UK’s Native Ad Guidelines – What You Need To Know

Earlier this month, the UK Internet Advertising Bureau (IAB UK) released guidelines for native ads in digital publications. Disclosure is an important aspect of any publishers sponsored content program – by conducting this research the IAB offered a fresh glimpse into the perspective of those consumers who interact with native ads, and their knowledge, attitudes and tolerance for… Read more »

Join Polar: Technical Product Manager (Toronto)

Product Management at Polar One of the many reasons Polar consistently brings innovative solutions to publishers is because of the collaborative work we do in Product Management. We are focused squarely on customers. Our team works closely with creative and prolific engineers to help design and develop technologies that improve a world for publishers. We’re… Read more »

Join Polar: Inbound Marketing Manager (Toronto)

Reporting to our Senior Director of Marketing, we are looking for an intermediate marketing professional with 2+ years experience managing inbound lead generation programs in the digital realm. The position is open as a freelancer or full-time opportunity. The successful candidate will: Primarily create organic and paid inbound lead programs through content, SEO, SEM, and… Read more »

PolarPlatformGrowth

Polar expects to deliver 20-Billion native ads in 2015 for premium publishers globally

NEW YORK, Feb. 5 2015 – Polar (polar.me), maker of the powerful native advertising platform MediaVoice, has experienced staggering global adoption and growth in the past 12 months. MediaVoice is the industry’s largest global native advertising platform for publisher-sold native advertising campaigns. Slate, The Washington Post, Forbes, The Huffington Post, The Economist, Hearst Magazines, Major… Read more »

Digital publishers are ready for native advertising growth with Polar's MediaVoice.

Polar announces major platform upgrade for MediaVoice; the native advertising platform of choice for The Washington Post, Forbes, Slate, Huffington Post and more

NEW YORK, Jan. 29, 2015 – Today, Polar (http://polar.me) is announcing a major platform upgrade to MediaVoice, its native advertising platform used by the world’s largest publishers. The Washington Post, Forbes, Slate, Huffington Post, Conde Nast, News Corp, Hearst Magazines, Associated Press, Refinery29, Major League Baseball, The Daily Telegraph, The Economist and Bloomberg are some… Read more »

Four things that went wrong in native advertising in 2014

  Native advertising had a banner year, some say by doing what the banner couldn’t – driving click-through-rates, time spent, and engagement through captivating content and layouts readers love. It’s not all sunshine and roses ,however. As with any exciting, emerging format, native advertising had its missteps in 2014. Here are four stories that showed… Read more »

HolidayIAB

Why this holiday season might be the perfect time for mobile native ads

  The timely results from a recent holiday mobile shopping survey highlight why pushing native advertising on mobile is the right move for publishers this year. The IAB’s “Holiday Shopping in a Cross-Screen World” study was developed in partnership with Verizon and shows how assumptions about the week between the Christmas holiday and New Year’s… Read more »

placeit mobile

Polar serves 1-billion native ads on mobile; small screen winning in sponsored content

Audiences are flocking to mobile, and sponsored content is following. Today we’re announcing we have served over 1-billion native ads on mobile for publishers such as Slate, Condé Nast, Hearst, Telegraph, The Washington Post, and Associated Press. The world’s largest publishers choose Polar to serve their native advertising, with over-700 media sites using their MediaVoice platform to power… Read more »