4 big threats native advertising faces in 2015

By Kunal Gupta, CEO, Polar. A version of this post appeared on Venture Beat. Recently I’ve been hosting roundtable discussions over dinner in New York and London with publishing executives who are betting big that native advertising will drive major revenue growth in 2015 for their businesses. We often end up debating what the biggest… Read more »

Wayne knows

How are leaders in native ads approaching paid amplificaiton?

Wayne Cambell knows amplification: “You know how these things start…one guy tells another guy something, then he tells two friends, and they tell two friends, and they tell their friends, and so on, and so on…” Native ads are evolving and the next logical step is paid amplification. The leaders in sponsored content are carefully… Read more »


Lunch-bag burglary: The top 5 social networks killing it in native ads

With this past weekend’s news of Snapchat introducing native advertising to it’s photo sharing app, we’re reminded again of Polar CEO Kunal Gupta’s early prediction regarding social networks: They’re going to eat publishers’ lunch when it comes to ad dollars from here on in. Native advertising is proving to be a marketers most desired avenue… Read more »


Are We There Yet? Smart publishers hit conclusion with native & mobile monetization

By Tony Vlismas, Head of Market Strategy, Polar – A version of this post appeared in PerformanceIn. Last year, I saw a consistent theme run throughout opinion pieces from leaders in native advertising and publishing – that sponsored content was the answer publishers sought in their pursuit of mobile monetization. As the format matures, storylines… Read more »


TheStreet launches BrandView, native advertising powered by Polar’s MediaVoice

  This morning, TheStreet announced the launch of their sponsored content program, BrandView. Since 1996, TheStreet has been a daily news source for investors and readers in the financial industry. Through their network of business and personal finance brands, including, TheDeal, Stockpickr, and MainStreet amongst many more, TheStreet has established itself as the leading… Read more »


It’s happening: native and viewability join forces

Kunal Gupta, CEO, Polar – A version of this article originally appeared on The Makegood.  For the past year my calendar has been booked solid. I’m meeting with publishers, media outlets, product managers, and marketers, and we’re talking about the word on everyone’s mind: native ads.  These conversations started out very similar, we’d talk about… Read more »

Act, Learn, Think; Polar’s Canvas for Product Growth

Written by Pratik Rathod How do you move from problem to opportunity, and from opportunity to solution within a product organization? How do you make the process efficient, transparent, and repeatable? How do you build the right product, at the right time, for the right audience? We wanted a process that forced deep thought, but… Read more »

Join Polar: Software Engineer – Reliability & Tools

About Our Software  At Polar, we believe in high quality, scalable and beautiful software.  Great software is an essential part of great media experiences and great media businesses. Every day, people at Polar push the envelope, improving how media and advertising is delivered and consumed. Our media software solutions include MediaVoice, our native advertising platform,… Read more »


With Twitch, is Amazon making another native ads play?

With Amazon’s recent purchase of Twitch, the video platform and community for gamers, the implications and speculation for the online retailers’s native advertising plans have become quite clear. As we’ve waxed on in the past, Amazon’s already shown a propensity for native purchasing within their apps; the Fire TV and Tablets with X-Ray show Amazon… Read more »

SlateCustom and Polar Benchmarks

SlateCustom serves over 100-million native ads in first 30 days with Polar’s MediaVoice platform

Already a pioneer in the creation and delivery of high quality sponsored content, SlateCustom – Slate’s in-house creative agency with an editorial voice – is leading the market with expansive reach in the world of native advertising. As a product of a digital first, daily news source, SlateCustom has utilized a mix of multi-creative campaigns,… Read more »


3 ways to avoid John Oliver’s native advertising nastiness

If you work in any facet of native advertising or sponsored content, then your inbox and Twitter feed was on fire this week with messages and replies from relatives, friends, and frenemies alike. Something you worked on was on TV, they laughed, and they needed to show you. That’s right. We’re talking about John Oliver’s Last… Read more »


4 Takeaways from the IAB’s and Edelman’s Consumer View research study

At Polar we believe in the importance of research and reflection, as evidenced in our most recent benchmarks report featured in DigiDay, our 1-billion celebration, and the focus and attention paid to analytics and data in MediaVoice’s report capabilities. Polar CEO Kunal Gupta recently took the stage at the Internet Advertising Bureau (IAB)’s In Feed… Read more »