We’re excited to announce the start of our Branded Content Innovators series, where we profile the rockstars of the world of branded content. These innovators help transform the way publishers monetize content advertising opportunities.
In the series premier, we feature Meredith Druss from Condé Nast. Meredith has been with Condé Nast for several years, and now manages native advertising and branded content products across Condé Nast’s iconic portfolio of publishing brands. Meredith started her career at Condé Nast in the creative studio, where she managed analytics and performance measurement for custom interactive campaigns. Her role has transformed and evolved, as she now leads productization of Condé’s branded content offering and orchestrates its execution across several internal teams.
– Kunal Gupta, CEO, Polar
Does branded content work? Polar and Ipsos Connect present joint research showing the effect of branded content on brand lift.DOWNLOAD
Polar’s Snapshot of Global Branded Content Performance presents the complete picture for major markets and publishers this past quarter.DOWNLOAD
Find out with The Branded Content 100: new research around the top global publishers focused on branded content in digital.DOWNLOAD