When Net Communities launched Brand Talk, their native ads program which allows content marketers to run campaigns across their portfolio of publications and advertising inventory partners, they turned to Polar’s MediaVoice. The platform is the technology backbone that run their program as it provides the necessary tools for them to scale the program efficiently.
Recent campaigns on ITProPortal saw a significant increase in both interaction time and click through rates seen with traditional banner advertising.
Net Communities’ breadth of prestigious clients looking to initiate native advertising campaigns is a testament to their complete company ethos. Their editorial team has kept a finger on the pulse of the UK technology world, while their operations team has created a backend and inventory network considered a must-have amongst Europe’s premiere tech marketers.
“Net Communities’ ad inventory boasts the U.K.’s most connected readers, seeking out news on the latest trends in bleeding edge technology, but each of our verticals have needs unique to their specific audience and introducing Brand Talk native ads program allows marketers to engage in new and compelling ways with this audience. We were searching for a technology platform that would allow us to leverage our existing ad serving and content tools, which Polar’s MediaVoice platform does extremely well, alongside meaningful reporting capabilities.”
- Andy Evans, Chief Executive and Founder, Net Communities
Net Communities, a UK publisher, sales representation and advertising solutions provider represents not only the ad inventory of its own premium B2B sites including ITProPortal and Technology.Info, but also the U.K. ad inventory of other premium publications such as Business Insider, The Next Web, and Mashable executing campaigns for Lenovo, IBM, Microsoft and many more technology and lifestyle advertisers.