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Native Ads Best Practices Examples | Polar Academy


Native Ads Best Practices Examples | Polar Academy

Setting up your native ads business might seem like a daunting task, but with this rapidly growing industry, it’s imperative to start on the right foot. We can help — welcome to Polar Academy.


Best Practices

It’s not easy figuring out how to effectively run and scale a native ads business, all while staying on top of the latest trends in this rapidly changing market.

The world’s largest publishers partner with us to grow their native ads business; we picked up many insights from the shared intelligence across our customer base. Based on our industry-leading experience and market expertise, we’ve put together a series of best practices workshops for everyone (from sales to custom creative to product to ad ops), designed to help publishers strengthen their native ads and custom content business. Our online resources are like nothing you find anywhere else:


Want to see a sample session?
View our 8 Ways Publishers will WIN at Native in 2015 video


Insights and Benchmarks

Your native ads program is live and flourishing but that’s only half the challenge. How is it really performing?

We help you discover more about your programs with our data-driven analysis, including aggregate performance and engagement, key metric comparisons, inventory performance by placement across your site(s), and top performing campaigns. We also provide you exclusive access to our deeper benchmark metrics comparing verticals, placements, platforms, geos, and other elements of your program across advertiser vertical averages.

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See how you’re performing against the market,
and against your publishing vertical.

Industry benchmarks which shed light on the established revenue growth opportunity (in addition to those publicly available).



In today’s market, native is hot but relatively new in its current form. Let us equip you with the right tools, training, and materials to effectively pitch your offer.

In asking publishing executives what major obstacles prevent them from growing their revenue from native advertising, sales enablement is often cited. This is why we developed a set of tools and templates we make available to customers and provide training. Along the way we learned a thing or two about good (and bad) native product design. Our team of consultants work closely with customers to help inform on their product decisions. The right decisions.


“The Academy workshop brought together many different stakeholders, including commercial, operational and editorial, allowing us to optimize all elements of our native offering over a short period of time.”


“Unlike other ad tech platforms, Polar did not disappear after we signed. We were pleasantly surprised with how much time they spent with us.”


Already a Polar customer?
Hop on over to Polar Academy to start now!

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