A Quarterly Snapshot Of Global Branded Content Performance
Now that Q2 is in the books, we can take a look at the aggregate data and trends we’ve compiled into our quarterly branded content benchmarks report. This benchmarks report presents a detailed look at global aggregate performance data, as well as specific performance across Australia, United States, and United Kingdom. One thing is clear: mobile continues to be a major driver of views to branded content with significantly better performance than desktop.
Key Takeaways For Publishers:
- Mobile CTR was 22 percent higher than the global average across all devices, and 33 percent higher than desktop.
- Mobile ATS was 38 percent higher than the global average, and 116 percent higher than desktop.
- Global trends suggest mobile continues to be the primary driver of views to branded content. Desktop-driven views continue to decrease on a proportional scale to overall growth.
- 43 percent of a creative’s views occur within the first 2 weeks of going live and 68 percent of views occur within the first month.