A Quarterly Snapshot Of Global Branded Content Performance

July 2017

Now that Q2 is in the books, we can take a look at the aggregate data and trends we’ve compiled into our quarterly branded content benchmarks report. This benchmarks report presents a detailed look at global aggregate performance data, as well as specific performance across Australia, United States, and United Kingdom. One thing is clear: mobile continues to be a major driver of views to branded content with significantly better performance than desktop.

Key Takeaways For Publishers:

  • Mobile CTR was 22 percent higher than the global average across all devices, and 33 percent higher than desktop.
  • Mobile ATS was 38 percent higher than the global average, and 116 percent higher than desktop.
  • Global trends suggest mobile continues to be the primary driver of views to branded content. Desktop-driven views continue to decrease on a proportional scale to overall growth.
  • 43 percent of a creative’s views occur within the first 2 weeks of going live and 68 percent of views occur within the first month.

Download Report