A Global Analysis Of Branded Content Performance Metrics

August 2016 | 40-Page Report

Q2 Benchmarks: Branded Content Performance is the first-of-its-kind report examining not only click-through rates (CTR) and average time spend (ATS), but analyzing how branded content is performing across different device types, publisher verticals and geographies.

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Key Findings for Publishers:

  • Campaign Benchmarks: CTR increased by 7% from Q2 in 2015.
  • Branded Content Views: Views increased by 49% and continue strong Q-over-Q growth.
  • Performance by Device: Desktop ATS performed 20% better than the average of 156 seconds
  • Performance by Geography: U.S. audience spent the most time engaging with branded content with 174 seconds.
  • Performance by Publisher Vertical: Arts and entertainment publishers had a CTR of 0.47%.

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