Insights That Are Shaping The Business Of Branded Content
November 2015 | 79-Page Research Paper
A first ever examination of some of the largest macro trends impacting premium publishers branded content business. From technology to ‘who is a publisher’ in 2020, to the impacts of closed social networks on content distribution, we examine indicators across content, revenue and distribution.
Key Findings for Publishers:
- Technology: Since 2010, we’ve more than doubled our Internet spend time from 59.6 mins-per-day to 134.6 mins-per-day.
- Revenue: The finance industry makes up the highest percentage of fraud bots at 22%.
- Distribution: With 1.49 Billion monthly active users, Facebook launches instant articles to keep readers in Facebook.
- Content: Content marketing is growing and prioritized over other marketing trends by 29.6%.