7 Publishers Generating Over $100 Million From Branded Content

April 04, 2017

Publishers are dedicating greater resources to growing their branded content business in 2017. The premium branded content industry is expected to grow faster than any other segment in the digital advertising ecosystem. In fact, a revenue opportunity worth $20 billion (USD) is up for grabs with branded content.

Over the past month we shared aggregate trends and a few of the names on the Branded Content 100 list. This new global publisher ranking is based on estimated revenue generated from direct-sold, premium branded content. Publically available financial reports, as well as our insights as a trusted partner to many of the world’s largest publishers, has contributed to building out this list.

Last week we revealed the publishers generating less than $25 million per year from branded content. But who are the branded content giants?

We segmented the ranking into three distinct revenue categories: over $100 million, between $50-100 million, and between $25-50 million.

  • 80% of these top publishers are based in the United States.
  • 17% are based in the United Kingdom.
  • 43% are digital-only focused publishers.

ˆNote: Across the Branded Content 100 we have aggregated publishers into their highest level parent group (i.e, Disney Media Networks accounts for ABC News and ESPN).

Scroll down to checkout the full list and look who has scaled their branded content business for 2017. Think it needs an update? Drop us a note and let us know.

Want to know more about the premium publishers that made the Branded Content 100? Download the full report to see details on aggregate trends, key branded content execs, geographical data on the publishers and content studios shaping the future of branded content revenue.


JULY 2017

Polar’s Snapshot of Global Branded Content Performance presents the complete picture for major markets and publishers this past quarter.