September 28, 2016
For many brand advertisers metro targeting has been the primary focus for marketing budgets. However, it brings about another big question regarding target audiences: what about regional populations?
Currently there are over 300 regional news websites in Australia. This is a substantial chunk of the population marketers are missing when they focus solely on metro areas.
The Australian industry has witnessed a shift with marketers in major verticals like automotive, banking, and FMCG beginning to adopt a regional strategy. Online publishers servicing non-metro geographies need to prepare to deal with big city buyers and simultaneously provide something to their local, smaller scale clients.
Branded content is an area of growth for all marketers and publishers. However for publishers, scaling efforts across multiple websites and buyers often means it can be difficult to execute a comprehensive plan. Here are some tips based on my experience working with and observing several premium publishers in the APAC market.
Polar’s Snapshot of Global Branded Content Performance presents the complete picture for major markets and publishers this past quarter.DOWNLOAD FREE COPY