The Washington Post introduces self-serve ad buying, built with Polar

Through Zeus Prime, advertisers are now able to easily execute an ad campaign by creating an ad in a single click and target audiences on trusted publishers, like The Washington Post. Creating a campaign takes under one minute, can be done on a mobile device and is live in near real-time.

Zeus Prime

“We partnered with Polar to build Zeus Prime given their deep experience with ad innovation, shared vision for a trusted alternative to platforms and proven technology”, shared Jarrod Dicker, VP of Commercial Technology and Development at the Washington Post in a blog post.

Zeus Prime is part of The Washington Post’s larger ambition to build a premium network for brands to access trusted publishers at scale. Self-serve ad buying tools, inspired and informed by publishers, is what Polar is investing in alongside innovative ad formats.

“Ad innovation for marketers is happening primarily inside closed platforms like Facebook. We first scaled social formats across the web and now have invested in technology to enable easy and efficient self-serve ad buying, inspired again by social platforms”, shared Michael Russo, Chief Technology Officer, Polar.

Zeus Prime supports Polar’s Social Display ad format on The Washington Post today and will be extended to other publishers who adopt the Zeus stack in the coming year. Social Display has been already used by 1,500 advertisers to run 3,000 campaigns this year alone across hundreds of trusted publishers globally.

Interested advertisers can request access to Zeus Prime today.