A Quarterly Snapshot Of Global Branded Content Performance

October 2017

Q3, 2017 Branded Content Benchmark results are in and the data suggest mobile continues to be the main driver of views to branded content. This benchmarks report presents a detailed look at global aggregate performance data, as well as specific performance across Australia, United States, and the United Kingdom.

Key Findings for Publishers:

  • Mobile is now king, 55 percent of branded content views occur on mobile devices.
  • Mobile CTR was 39 percent higher than the global average across all devices, and 86 percent higher than desktop.
  • Mobile ATS was 21 percent higher than the global average, and 62 percent higher than desktop.
  • Mobile ATS beat all comparative desktop performances for the US, UK and Australian markets.

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