An In Depth Evaluation Of The Fundamental Differences Between Premium And Programmatic Native Formats

May 2016

Based on customer interviews and industry trends, A Publisher’s Guide to Premium and Programmatic Native defines both formats, details the differences between the two, shows their advantages and drawbacks, and provides advice for publishers approaching both methods.

Key Findings for Publishers:

  • Defining Premium and Programmatic: Reserve premium inventory for the promotion of branded content.
  • Strategies for Inventory and Placements: Keep programs in-house to create more value.
  • Leveraging Mediation with Programmatic: Use caution when choosing programmatic partners.
  • Recommendations: Enable mediation of programmatic source.

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