Insights That Are Shaping The Business Of Branded Content

November 2015

A first ever examination of some of the largest macro trends impacting premium publishers branded content business. From technology to ‘who is a publisher’ in 2020, to the impacts of closed social networks on content distribution, we examine indicators across content, revenue and distribution.


Key Findings for Publishers:

  • Technology: Since 2010, we’ve more than doubled our Internet spend time from 59.6 mins-per-day to 134.6 mins-per-day.
  • Revenue: The finance industry makes up the highest percentage of fraud bots at 22%.
  • Distribution: With 1.49 Billion monthly active users, Facebook launches instant articles to keep readers in Facebook.
  • Content: Content marketing is growing and prioritized over other marketing trends by 29.6%.

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