The Rise Of Messaging Apps In A Growing Digital Era

April 2016

Over the next 5 years, another two billion people will have access to the Internet, but experience it in a very different way – through a messaging interface. Messaging apps have and continue to change the way consumers interact with brands and each other. This research covers the state of messaging apps today, examples of experimentation, bots, and strategies.


Key Findings for Publishers:

  • State of messaging: In 2014 smartphones were sold at an average price of $291.1 U.S. dollars worldwide.
  • Apps you should be aware of: Facebook leads average time spent each time using the app with 37 minutes.
  • How messaging influences the media: 56% of 18-24 year olds use smartphone instant messaging regularly.
  • Bots 101: Bots can range from simple call-and-response to fully automated Artificial Intelligence.

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