Why we think branded content is the future
business model for publishers.

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GUIDE TO BRANDED CONTENT


Branded content in digital publishing is rapidly evolving. At the highest level, we define branded content as any content associated with a brand. Under this lense, premium publishers offer advertisers a wide spectrum of programs ranging from strictly editorial produced content to entirely custom created content experiences.

Editorial Sponsorship

SPONSORSHIP CONTENT

 

EDITORIAL SPONSORSHIPS

  • Content already produced and available for brand sponsorship purposes
  • The brand does not appear in or influence the content

BUILT IF SOLD SPONSORSHIPS

  • Content designed and intended for the purpose of being sponsored by a brand
  • Content is often tied to a commercial editorial calendar and created on a build-if-sold basis

Download our 28-page Guide to Branded Content for complete details.

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Custom Content

CUSTOM CONTENT

 

INTEGRATED

  • Custom studio-produced content created in conjunction with an advertiser
  • Content lightly features an advertiser or its products but they are not the subject of the content itself

PROMOTIONAL

  • Custom studio-produced content that is created in partnership with an advertiser
  • Content features specific branding, products or services, imagery or video, and a call-to-action

Download our 28-page Guide to Branded Content for complete details.

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Partner Content

ADVERTISER CONTENT

 

HOSTED

  • Content focusing on a topic or issue where the brand wants to show thought leadership or awareness
  • Advertiser leverages a publisher’s audience and distribution resources to amplify reach and engagement

DESTINATION

  • Content showcasing an advertiser’s brand, product or services that are of interest to the publisher’s audience
  • Advertiser leverages the publisher’s audience and off-platform distribution to amplify reach and engagement

Download our 28-page Guide to Branded Content for complete details.

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BRANDED CONTENT PLATFORM

Our platform has been designed and engineered to help premium publishers scale branded content revenue with distribution solutions across multiple channels. Our technology makes campaign setup workflows more efficient and provides deep insights and reporting capabilities.

DISTRIBUTION

Drive more views to branded content by promoting it across all of your onsite and offsite channels.

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MANAGEMENT

Make operations more efficient with performance optimization and workflow management.

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INSIGHTS

Prove branded content works with real-time insights into campaign and ad product performance.

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OUR CHAMPIONS

Premium publishers choose Polar to power their branded content programs.

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Q1 BRANDED CONTENT BENCHMARKS
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CTR

Global Click-Through Rate to Branded Content

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ATS

Average Time Spent Engaging With Branded Content.

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VIEWS

Views to Branded Content Driven on Mobile Devices.