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MediaVoice is used by premium publishers around the world to create, present, service, and report their direct-sold native ad programs.


















FLEXIBILITY



Full control over presentation and content creation.


No cookie-cutter or templates here. You have full control over the user experience using HTML and CSS, and infinite amount of ad units anywhere on your site, with easy script integration. And don’t stop at text because MediaVoice supports images, videos, and collection units.


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WORKFLOW



Create workflow automation and operational scale.


Not all platforms are built equally. Because MediaVoice offers the best integration with your existing CMS and ad server, meaning you can leverage your existing processes and systems (or use our CMS). What’s more, our platform allows your creative to be dynamically rendered which leaves your ad ops team time to flight and optimize, instead of worrying about pixels.

Ad server support includes Google DoubleClick (DFP), Mocean, 24/7, ADTECH, OpenX, and FreeWheel.

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BUSINESS MODEL



Increase revenue and evolve your business model.


With the MediaVoice platform you can now set impression caps and charge based on impressions. You can also now make more of your mobile inventory available which is higher-performing (and can bring in a premium price).

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PERFORMANCE



Improve native ad performance with MediaVoice.


MediaVoice aims to make you more efficient: that’s why publishers who use MediaVoice see a 2x increase in performance. This means more page views for your brand’s sponsored content. And by integrating with your existing ad server, publishers benefit from advance targeting (including audience segments), best-in-breed optimization algorithms, and creative rotation. Publishers also use MediaVoice to further optimize content creative used for native ads by using multiple headlines and images.

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REPORTING



Get the entire story with MediaVoice reporting.


With a single reporting dashboard with complete analytics, MediaVoice is the only platform that combines ad analysts (impressions, clicks, CTR), web and content analytics (page views, time spent, referral traffic), and social analytics (shares, actions). You also get the ability to setup permissions, and easy-to-export client reporting.

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AMPLIFICATION



Amplify your content.


Built right into MediaVoice is MediaPromote, a tool used to amplify your message to the masses through paid promotion. We take all the heavy lifting and optimization off your shoulders: simply tell us your goals and budget, specify your distribution channels, select your content (which is already in our platform), and that’s all. We dynamically resize your assets for each channel chose, and optimize the distribution to expand audiences and social action.

Distribution channels include Facebook, Twitter, LinkedIn, StumbleUpon, Outbrain, Taboola, Bing, Google, and always adding more.

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You’re never alone with Polar.


Setting up your native ads business might seem like a daunting task, but with this industry growing rapidly, it’s imperative to get started on the right foot. That’s where we come in.

With Polar Go, you’ll get the professional support you need to launch successfully and get to market faster. Our team will work with you to formulate your specific requirements, and each of your respective teams will receive all the training they need.

With Polar Academy, you’ll have access to workshops, program insights, exclusive industry benchmarks, and consulting services that only Polar can deliver.

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