A Global Analysis Of Branded Content Performance

October 2016 | 40-Page Report

Q3 Benchmarks: Branded Content Performance not only examines click-through rates (CTR) and average time spend (ATS), but analyzes how branded content is performing across different device types, publisher verticals and geographies.

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Key Findings for Publishers:

  • Campaign Benchmarks: Polar active creatives increased 51% year over year.
  • Branded Content Views: Branded content views increases 155% over 2015.
  • Performance by Device: Click through rates performed 42% better on tablet devices.
  • Performance by Geography: 55% click through rates among Euro audiences.
  • Performance by Publisher Vertical: Business and finance publishers had a CTR of 0.38%.

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