Social Display
Brands run their most powerful creative assets from social platforms on the websites they trust the most with Polar’s Social Display.
Social Display for Agencies
Combine the power of social creative with the efficiencies of programmatic workflows to deliver better results for clients. Agencies use Polar to extend social creatives on the web programmatically in display inventory. Polar creatives are supported in every major DSP, SSP and measurement technology.
“Ad format innovation has happened primarily within social platforms, leaving traditional digital formats to fall behind. With Polar, our clients can take advantage of the higher engagement of their social posts and extend that beyond the original social platform in a brand safe fashion.”
Sean Muzzy, North American President at IPG’s Matterkind. Read more in AdExchanger.
“Our solution with Polar has helped pair the power of programmatic with the rich, relevant creative that brands are developing for social channels – in real-time, driving notable performance outcomes for our clients. Clients across financial services, telecom, retail, luxury, government and CPG have consistently seen strong results with Polar.”
Sean Reardon, US CEO at MiQ
Social Display for Publishers
A powerful direct-sold ad format for advertisers to extend social creatives on to trusted publisher websites. Hundreds of publishers in 20+ countries use Polar to offer Social Display as a direct-sold ad product to their advertiser clients. Polar creative tags are flighted through existing publisher ad servers in existing display ad inventory, requiring no tech integrations.
“Social Display allows marketers to repurpose their existing Facebook, Twitter, LinkedIn and Instagram posts into high-impact display ads. Social Display has also solved creative challenges marketers face, including when display creative may not be ready.”
Mehmet Zenginler, Senior Vice President at Adweek
“With Polar, marketers, both big and small, can easily repurpose social assets into display ads within Bloomberg Media’s premium inventory, enabling them to improve and track performance, and significantly increase the effectiveness of their campaigns.” Read more in AdExchanger.
Spencer Sloe, Global Head of Ad Product and Innovation at Bloomberg
“Social Display is a proven and successful way to place social media ads in highly trusted online environments. The result for clients is higher brand awareness, higher advertising recall and improved cost effectiveness.” Read more in Mumbrella.
Neil Robinson, Managing Director of Digital at News Corp Australia
“Advertisers are now able to easily execute an ad campaign by creating an ad in a single click. We partnered with Polar given their deep experience with ad innovation, shared vision for a trusted alternatives platforms and proven technology” Read more on their blog.
Jarrod Dicker, Vice President of Commercial at The Washington Post
Branded Content for Publishers
Publishers use Polar to promote their direct-sold branded content on-site through native ad formats. Over 2,500 publisher sites have delivered over 100 billion direct-sold native ads using Polar over the past several years.
“Branded content has historically been seen as a show horse solution, available exclusively for large brands. Working with Polar, we have executed a strategy to offer a work horse branded content solution for local advertisers, which is efficient, scalable and effective.” Read more here.
Kelly Andresen, President of Sales Development at USA TODAY NETWORK
“Branded content is one of our fastest growing digital solutions at NBCU. Polar has the right platform and is the partner to meet the needs of our scaling business. We wouldn’t be where we are without them.” Read more in AdExchanger.
Mike Rucker, Vice President of Branded Content at NBC News.
“Brands work with The Telegraph to reach a premium audience and Polar is a big reason we’ve been able to deliver on that promise efficiently and effectively. Polar’s tech and team is the best in the market for our needs.” Learn more here.
Gareth Cross, Director of Digital Solutions at The Telegraph
Recent Market Perspectives
The Unexpected Failure Of Facebook
Just when we thought they turned a corner, they go right back.
In an ocean of crises, brands being challenged with creative in a way like never before.
The State Of Digital Media:
Leaders And Laggards
The fundamental question that everyone faces is not if to change but how to change.
Market Research Reports
Inside Zuck’s Brain: Decoding Facebook
Facebook is now a $70 billion business, growing 31%. Get a closer look at what Facebook is up to. (60 slide report)
The State of Digital Media
Insights on ad spend, search advertising, new platforms to watch, and Google’s ad tech business. (41 slide report)
Problematic Programmatic
A look at the evolution of programmatic anchored around 8 predictions that publisher leaders should be watching. (28 page report)
The Secret to Facebook’s $67 Billion Ad Machine (45 slide report)
The Future of Branded Content (37 slide report)
The Business of Branded Content (57 slide report)
Mary Meeker’s Internet Trends For Publishers (30 slide report)
Client Announcements
News Corp partners exclusively with Polar to allow social media posts to be turned into display ads (Mumbrella)
IPG extends social ads to publishers with Polar’s Social Display (AdExchanger)
The Washington Post launches premium network with Polar’s Social Display (Washington Post)
Polar is helping publishers like Bloomberg and Vox Media punch back (Business Insider)
Nintendo, 20th Century Fox boost results with Polar’s Social Display ads (Mobile Marketer)
Polar Introduces Social Display; Boots Facebook, Twitter & Instagram Ads (MarTech Advisor)
How SPH is adopting Polar’s Social Display to bolster revenue potentially lost to social networks (The Drum)
How NBC News Doubled The Amount Of Clicks On Branded Content with Polar (AdExchanger)
Unruly launches Social Display with Polar to help brands boost social activity (Unruly)
How We Work
Culture is really about how we work. We are a small team with big ambitions, which cultivates a culture of trust, ownership and responsibility. Our team is small and our clients are large, with over 200 agencies and publishers in 30 countries who use Polar.
Our approach to how we work is unique and we are not shy to experiment with new practices and policies that align with where the world may be headed, versus where it once was.
Kunal Gupta, CEO