Branded Content Innovators:
Meredith Druss at Condé Nast
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(2 MINS)
GUIDE TO BRANDED CONTENT
Branded content in digital publishing is rapidly evolving. At the highest level, we define branded content as any content associated with a brand. Under this lens, premium publishers offer advertisers a wide spectrum of programs ranging from strictly editorial produced content to entirely custom created content experiences.
- SPONSORSHIP
- CUSTOM
- ADVERTISER
SPONSORSHIP CONTENT
EDITORIAL SPONSORSHIPS
- Content already produced and available for brand sponsorship purposes
- The brand does not appear in or influence the content
BUILT IF SOLD SPONSORSHIPS
- Content designed and intended for the purpose of being sponsored by a brand
- Content is often tied to a commercial editorial calendar and created on a build-if-sold basis
Download our 28-page Guide to Branded Content for complete details.
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CUSTOM CONTENT
INTEGRATED
- Custom studio-produced content created in conjunction with an advertiser
- Content lightly features an advertiser or its products but they are not the subject of the content itself
PROMOTIONAL
- Custom studio-produced content that is created in partnership with an advertiser
- Content features specific branding, products or services, imagery or video, and a call-to-action
Download our 28-page Guide to Branded Content for complete details.
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ADVERTISER CONTENT
HOSTED
- Content focusing on a topic or issue where the brand wants to show thought leadership or awareness
- Advertiser leverages a publisher’s audience and distribution resources to amplify reach and engagement
DESTINATION
- Content showcasing an advertiser’s brand, product or services that are of interest to the publisher’s audience
- Advertiser leverages the publisher’s audience and off-platform distribution to amplify reach and engagement
Download our 28-page Guide to Branded Content for complete details.
GET YOUR COPYOur platform has been designed and engineered to help premium publishers scale branded content revenue with distribution solutions across multiple channels. Our technology makes campaign setup workflows more efficient and provides deep insights and reporting capabilities.
DISTRIBUTION
Drive more views to branded content by promoting it across all of your onsite and offsite channels.
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MANAGEMENT
Make operations more efficient with performance optimization and workflow management.
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INSIGHTS
Prove branded content works with real-time insights into campaign and ad product performance.
LEARN MOREPremium publishers choose Polar to power their branded content programs.
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