Over 120 trusted publishers in 20+ countries use our Format Management Platform
The Format Management Platform of choice for the Trusted Web
Our Format Management Platform (FMP) is used by publishers, agencies and brands to create, execute and optimize a variety of digital advertising products including native, social, video and stories formats.
Our clients value the power of our platform tools, that makes it easy to offer innovative digital advertising products.
In the past year, our clients delivered 30 billion ads using Polar formats on over 2,000 trusted publisher sites.
The industry’s trusted source for market perspectives and insights
Problematic Programmatic
A look at the evolution of programmatic anchored around 8 predictions that publisher leaders should be watching.
28 Page Report
State of Digital Media
Our perspectives about the evolution of the web, key ad market stats, platforms focus and the future of advertising.
47 Slide Report
The Business of Branded Content
2019 market trends and benchmarks and direction as to where to focus your branded content investments.
57 Slide Report
The Secret to Facebook’s $67 Billion Ad Machine
A look at the rise and fall of Facebook and details on why advertising on Facebook is effective.
45 Slide Report
Mary Meeker’s Internet Trends
For Publishers
29 insights from Mary Meeker’s latest internet trends report that are relevant for publishers.
30 Slide Report
The Future of Branded Content
A detailed look at the future of branded content, with a warning about the current reality and a variety of tactics and strategies.
37 Slide Report
A Guide To Brand Measurement
Does branded content work? Polar and Ipsos Connect present joint research showing the effect of branded content on brand lift.
16 Slide Report
Guide To Branded Content
We explore what purpose each shade serves and how they should, and can, be used by advertisers to achieve a greater marketing objective.
28 Slide Report
Announcements
Polar News
Read our latest news, coverage and highlights
The Washington Post launches Zeus Prime, creating a premium network for brands and publishers | Washington Post
An ad tech firm says it's helping publishers like Bloomberg and Vox Media punch back… | Business Insider
Nintendo, 20th Century Fox boost results with social display ads on publisher sites | Mobile Marketer
Polar Introduces Social Display; Boots Facebook, Twitter & Instagram Ads | MarTech Advisor
How SPH is adopting social display to bolster revenue potentially lost to social networks | The Drum
How NBC News Doubled The Amount Of Clicks On Branded Content | AdExchanger
Unruly launches Social Display to help brands boost social activity | Unruly
The Secret To Facebook’s $67 Billion Ad Machine | AdExchanger
Facebook’s secret weapon in digital advertising isn’t what you think, according to a new report *Download PDF | Business Insider
Our team is passionate about the Trusted Web
We have offices in New York, Toronto, London and Sydney. We are product led and 80% of our team has a technical background. Learn more about what our team values here. We are fortunate to have received over $11m in capital over the years to invest into our platform, our lead investor is Georgian Partners.
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