Polar
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Powering the

Trusted Web

Technology to power digital advertising

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Over 120 trusted publishers in 20+ countries use our Format Management Platform

 

The Format Management Platform of choice for the Trusted Web

Our Format Management Platform (FMP) is used by publishers, agencies and brands to create, execute and optimize a variety of digital advertising products including native, social, video and stories formats.  

Our clients value the power of our platform tools, that makes it easy to offer innovative digital advertising products.

In the past year, our clients delivered 30 billion ads using Polar formats on over 2,000 trusted publisher sites.


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The industry’s trusted source for market perspectives and insights

 
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Problematic Programmatic

A look at the evolution of programmatic anchored around 8 predictions that publisher leaders should be watching.

28 Page Report

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State of Digital Media

Our perspectives about the evolution of the web, key ad market stats, platforms focus and the future of advertising.

47 Slide Report

The Business of Branded Content

2019 market trends and benchmarks and direction as to where to focus your branded content investments.

57 Slide Report

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The Secret to Facebook’s $67 Billion Ad Machine

A look at the rise and fall of Facebook and details on why advertising on Facebook is effective.

45 Slide Report

Mary Meeker’s Internet Trends

For Publishers

29 insights from Mary Meeker’s latest internet trends report that are relevant for publishers.

30 Slide Report

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The Future of Branded Content

A detailed look at the future of branded content, with a warning about the current reality and a variety of tactics and strategies.

37 Slide Report

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A Guide To Brand Measurement

Does branded content work? Polar and Ipsos Connect present joint research showing the effect of branded content on brand lift.

16 Slide Report

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Guide To Branded Content

We explore what purpose each shade serves and how they should, and can, be used by advertisers to achieve a greater marketing objective.

28 Slide Report

Announcements

Read our latest news, coverage and highlights


Our team is passionate about the Trusted Web

We have offices in New York, Toronto, London and Sydney. We are product led and 80% of our team has a technical background. Learn more about what our team values here. We are fortunate to have received over $11m in capital over the years to invest into our platform, our lead investor is Georgian Partners.

 
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Connect on LinkedIn

Read Kunal’s Leadership Blog

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Connect on LinkedIn

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Connect on LinkedIn

 
1216 Broadway, 4th Floor New York, New York, 10001, United States

1216 Broadway, 4th Floor New York, New York, 10001, United States

1 Adelaide St E, Suite 530, Toronto, ON, M5C 2V9, Canada

1 Adelaide St E, Suite 530, Toronto, ON, M5C 2V9, Canada


20 Jerusalem Passage, Farringdon, London EC1V 4JP, United Kingdom

20 Jerusalem Passage, Farringdon, London EC1V 4JP, United Kingdom


L1-204 Clarence Street, Sydney, NSW 2000, Australia

L1-204 Clarence Street, Sydney, NSW 2000, Australia


 

Contact us to learn more