Polar - Powering the Trusted Web

Powering the

Trusted Web

Trusted publishers around the world use our Format Management Platform to power digital advertising products.


Over 120 trusted publishers in 20+ countries use our Format Management Platform


The Format Management Platform of choice for trusted publishers


Our Format Management Platform (FMP) is used by trusted publishers to create, execute and optimize a variety of digital advertising products across their owned & operated channels. These include native, social, video and display formats.

Trusted publishers value the power of our platform tools, that makes it easy for them to offer innovative digital advertising products to their clients. 

In the past year, 30 billion ads were served on 15,000 campaigns on 2,000 trusted publisher websites using our Format Management Platform.

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The industry’s trusted source for market perspectives and insights


Problematic Programmatic

A look at the evolution of programmatic anchored around 8 predictions that publisher leaders should be watching.

28 Page Report

Mary Meeker’s Internet Trends

For Publishers

29 insights from Mary Meeker’s latest internet trends report that are relevant for publishers.

30 Slide Report


State of Digital Media

Our perspectives about the evolution of the web, key ad market stats, platforms focus and the future of advertising.

47 Slide Report


The Future of Branded Content

A detailed look at the future of branded content, with a warning about the current reality and a variety of tactics and strategies.

37 Slide Report

The Business of Branded Content

2019 market trends and benchmarks and direction as to where to focus your branded content investments.

57 Slide Report


A Guide To Brand Measurement

Does branded content work? Polar and Ipsos Connect present joint research showing the effect of branded content on brand lift.

16 Slide Report


The Secret to Facebook’s $67 Billion Ad Machine

A look at the rise and fall of Facebook and details on why advertising on Facebook is effective.

45 Slide Report


Guide To Branded Content

We explore what purpose each shade serves and how they should, and can, be used by advertisers to achieve a greater marketing objective.

28 Slide Report

Our team is passionate about the Trusted Web

We are 30 people strong with offices in New York, Toronto, London and Sydney. We are product led and 80% of our team has a technical background. Learn more about what our team values here. We are fortunate to have received over $11m in capital over the years to invest into our platform, our lead investor is Georgian Partners.

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Connect with us

To learn more about our platform, our business or our team, email us.