Branded Content Platform for Premium Publishers

Branded Content Innovators:
Meredith Druss at Condé Nast

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(2 MINS)

GUIDE TO BRANDED CONTENT

Branded content in digital publishing is rapidly evolving. At the highest level, we define branded content as any content associated with a brand. Under this lens, premium publishers offer advertisers a wide spectrum of programs ranging from strictly editorial produced content to entirely custom created content experiences.

SPONSORSHIP

CUSTOM

ADVERTISER

SPONSORSHIP CONTENT

EDITORIAL SPONSORSHIPS

Content already produced and available for brand sponsorship purposes
The brand does not appear in or influence the content

BUILT IF SOLD SPONSORSHIPS

Content designed and intended for the purpose of being sponsored by a brand
Content is often tied to a commercial editorial calendar and created on a build-if-sold basis

Download our 28-page Guide to Branded Content for complete details.

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CUSTOM CONTENT

INTEGRATED

Custom studio-produced content created in conjunction with an advertiser
Content lightly features an advertiser or its products but they are not the subject of the content itself

PROMOTIONAL

Custom studio-produced content that is created in partnership with an advertiser
Content features specific branding, products or services, imagery or video, and a call-to-action

Download our 28-page Guide to Branded Content for complete details.

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ADVERTISER CONTENT

HOSTED

Content focusing on a topic or issue where the brand wants to show thought leadership or awareness
Advertiser leverages a publisher’s audience and distribution resources to amplify reach and engagement

DESTINATION

Content showcasing an advertiser’s brand, product or services that are of interest to the publisher’s audience
Advertiser leverages the publisher’s audience and off-platform distribution to amplify reach and engagement

Download our 28-page Guide to Branded Content for complete details.

GET YOUR COPY

BRANDED CONTENT PLATFORM

Our platform has been designed and engineered to help premium publishers scale branded content revenue with distribution solutions across multiple channels. Our technology makes campaign setup workflows more efficient and provides deep insights and reporting capabilities.