Shopper-ize Social Display
Exclusive format that brings attention to the advertiser and retailer
Context Matters
Target audience segments based on our unmatched understanding of consumers in the Shopper-first era
One Click Creative™
Save creative production costs, time and approvals
1. Copy the URL for a Facebook, Instagram or Twitter post
2. Paste it in the News America Marketing preview tool here
3. Click ‘Open In New Tab’
How It Works
Easy and simple workflow that is frictionless
Beat Banner Blindness
Social Display delivers 10x more engagement than standard IAB display
Why Social Display performs better
Creative quality: social assets are more compelling than standard IAB assets
Format familiarity: people are more comfortable engaging with social formats
Fight Feed Fatigue
Social Display delivers 5x more attention than social feeds
Why Social Display performs better
Feed behavior: the average person scrolls the height of the Empire State Building each day in social
Environment matters: people take time reading content on trusted publisher sites
